Marketing magic across South Tyneside and beyond ; ADVERTISEMENT FEATURE [Newcastle Journal (England)]
(Newcastle Journal (England) Via Acquire Media NewsEdge) DELIVERING a return on their customer's marketing investment - that's Marketing Wand's mission, and that is what they do best. Judging by the steady growth of their customer base this is exactly what they achieve.
Based in South Tyneside's Quadrus Centre Marketing Wand's unique ability to develop a whole marketing strategy and deliver it on behalf of their clients has proven an extremely attractive solution for businesses in the region and beyond.
Alex Miller, founder and Director of Marketing Wand explains; "Having used agencies and consultants myself throughout my career in marketing I always knew that there was a gap for a company to provide a full marketing solution.
A full marketing solution means access to a marketing expert that not only designs - but also fully delivers a full marketing plan. After my research into the market, I had found that there was an extremely high percentage of small to medium sized businesses that didn't have an in-house marketing professional. As a result they had yielded poor returns from any marketing spend that they had made."
Marketing Wand was launched in 2010 as a bolt-on marketing service for businesses that had this gap in their internal workforce.
Having access to a specialist that looks after a businesses marketing budget - ensures that their budget is spent wisely therefore significantly increasing the return on investment.
Alex explains the difference between Marketing Wand and other providers of marketing services: "There were many consultants, PR agencies, web designers and creative agencies that did a great job in their field - but there wasn't an agency that could identify what a business needed to do to grow and then design and fully deliver the whole project on their behalf. If you haven't an in-house marketing professional that has knowledge and experience across the whole marketing mix to manage these agencies - the results can be disappointing.
"I found this to be a common occurrence - particularly for smaller businesses who didn't have a marketing manager or director in place. Marketing Wand is an agency that provides an 'on tap marketing manager' that generates a tangible return such as new business leads and sales."
CDS Recruitment, a South Tyneside based business, is just one of the companies that utilise their services. Chris Sultman, Director of the business tells us: "Marketing Wand provide an excellent solution for us. All the marketing that they have put in place - from our branding, positioning, social media and direct marketing - was put together with the objective to grow new business.
And that is exactly what they have achieved for us. They are focussed on delivering new business leads - so we can see the actual value of our marketing investment." But it's not just in South Tyneside that Marketing Wand's solution looks attractive. Cintra one of the UK's leading translation and interpreting services came across Marketing Wand in 2012 when they were looking for a marketing consultant to carry out an initial market assessment.
They were attracted to Marketing Wand due to their unique offering. Tess Wright, CEO of Cintra which is based in Cambridge explains: "I was extremely impressed by Marketing Wand's ability to not only provide the strategic direction that we required - but also to deliver it for us.
"We needed the expertise of a strategic marketing consultant to help us enter into new markets, with the ability to turn this strategy into an action based plan and then move to deliver it. Which is exactly what they have done.
From initial market research through to campaign delivery, Marketing Wand have continued to demonstrate their expertise across the sales and marketing process, and we look forward to continuing to working with them in the future!" Marketing Wand are offering Sales and Marketing Therapy Sessions to help businesses to understand what they need to do to achieve their objectives. For information, tel: 0191 519 7438 or email info@marketingwand.
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