Former Rover boss to inspire business leaders at awards ; Guest speaker Kevin Morley will share 'unbelievable stories' [Hull Daily Mail (England)]
(Hull Daily Mail (England) Via Acquire Media NewsEdge) InShort Former Rover boss and entrepreneur Kevin Morley will be the guest speaker at this year's Mail News & Media Business Awards.
HIS fast-track career with the Ford Motor Company saw him achieve 11 promotions in nine years, becoming the youngest director in the company's history. However, it is his time as managing director of Rover Group for which Kevin Morley is arguably best known. Taking the group from terrible to Pounds 180m profit in year three helped confirm Morley's ability to turn around businesses, while his entrepreneurial approach to business development and his skills in putting together effective management teams has since seen him appointed to numerous company boards. Now, the respected businessman is set to share his experiences and inspire Hull business leaders when he speaks at this year's Mail News & Media Business Awards. He said: Hull has been going through a challenging period and there has been a report recently that said the city is a waste of time and people shouldn't bother with it. That is just not true.
I know there is a lot of work going on at the moment to give control back to the area, which I think will make a big difference.
I have a view that the people in Hull know how to spend money better than people in Whitehall.
Morley's career has seen him in business negotiations with everyone from Margaret Thatcher to Maurice Saatchi.
But it has also given him some unbelievable stories, many of which he experienced from the shopfloor at Rover, and some of these will be shared with guests at the Willerby Manor next month.
Despite his achievements at the automotive group, it is the business he set up following his departure in 1992 - Kevin Morley Marketing - which Morley credits as his greatest achievement so far.
When I was at Rover one of the biggest problems I saw was we were using more than 100 different agencies, he said. We had three agencies making us umbrellas, for heaven's sake. My job was to bring efficiencies into the business and I couldn't do that dealing with so many people. For example, if you go to a direct mail agency they will say the answer to your problem is direct mail. Likewise, if you go to an advertising agency, the solution to your problem will be advertising. It needed just one agency that did everything and was made up with lots of bright strategy people.
Morley's resulting marketing and advertising company became the sole agency for Rover Group, and within a couple of years had grown up an enviable client base. Three years later, he sold it.
As well as speaking about success - both his own and examples in East Yorkshire - Morley will also touch on entrepreneurialism and enterprise.
He said: One thing I am passionate about is education.
It's clear that countries and nations that value education thrive. Without it, they fall into disrepair, and it is great to see young people of today embracing education.
The death of technical colleges has been a big mistake, as is the attitude that everybody should have a degree.
Education is not just about learning Latin, it is about learning bricklaying or hairdressing as well.
But I do not believe entrepreneurship can be taught. Fiscal responsibility, however, can.
People today have no idea about bank accounts or switching energy suppliers.
Once they hit 16 there are swathes of people who just get bored and want to go out and do stuff, but teach them about fiscal responsibility and real things and suddenly they sit up and listen.
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