Panasonic eyes 40pc market share by 2015 [Business Times (Malaysia)]
(Business Times (Malaysia) Via Acquire Media NewsEdge) KUALA LUMPUR: Panasonic Malaysia Sdn Bhd aims to increase its market share to 40 per cent by 2015, from 25 per cent last year, on the back of newly-launched products and upcoming consumer campaign.
"We are aiming for growth in market share to 40 per cent by 2015. This can be achieved with an increase of 30 per cent in annual sales growth, with the newly-launched Evolta contributing significantly," its managing director Yosuke Matsunaga said at the launch of Evolta batteries here yesterday.
"Our turnover forecast for our next fiscal year ending March 2014 is RM1.8 billion, with the battery segment contributing some 3 per cent at RM50 million," he added.
Panasonic currently has 11 factories in Malaysia, but has no plans to set up a new battery plant in the region.
"We have 188 factories globally, outside of Japan, with Panasonic Energy Thailand supplying four million batteries to 44 countries every day.
"Thailand is doing an incredibly good job and we are not planning to launch any new battery plant here or anytime soon," said David Wakayama, general manager of energy and lighting.
The company is investing RM4 million for an advertising and promotion campaign for the Evolta.
"The campaign will run for two months from November 15 this year to January 15 next year. The grand prize is two return tickets to Spain to watch the Spanish League Live. Participation is as easy as buying a pack of the Evolta, with starting price at RM6.20," said Yosuke.
Meanwhile, Panasonic will embark on a new corporate social responsibility initiative, the 100 Thousand Solar Lanterns Project, in December. It will distribute 100,000 of Panasonic solar lanterns to regions without electricity.
"This is a global project, but we have identified some areas, particularly in Sabah and Sarawak that will benefit from this initiative," said Lim Ping Nian, team leader of sales and marketing.
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