|[October 31, 2013]
Prudential sponsors 2nd Annual dfree® Conference
NEWARK, N.J. --(Business Wire)--
As part of its increased focus on multicultural markets, Prudential
Individual Life Insurance (NYSE:PRU) announced its sponsorship of the 2nd
Annual dfree® Conference. The
conference takes place from October 31 - November 2, 2013 at the First
Baptist Church of Lincoln Gardens in Somerset, New Jersey.
Rooted in the faith-based dfree® program, the three-day event is
designed to help lead people out of debt by providing tools, seminars,
training and expert panel discussions on important financial
information. Financial professionals from Prudential will present a
120-minute workshop - Living in Financial Peace - No Debt, No
Drama - outlining the steps to take to develop a financial
plan to eliminate debt.
"Our partnerships with faith-based organizations are an important
element of our strategy to share crucial wealth-building information
with members of the African American community," said Mark
Hug, executive vice president, Product and Marketing for Prudential
Individual Life Insurance. "We believe this conference gives us a unique
forum to address key financial priorities that will help put consumers
on the road to financial empowerment"
According to the 2013-2014
African American Financial Experience research study, African
Americans are more than twice as likely to seek out church/faith-based
organizations for financial information. This community is also much
more likely to choose financial seminars as important financial sources.
Developed by Dr. DeForest B. Soaries, Jr., senior pastor of First
Baptist Church, dfree® is a movement consisting of people who are
determined to overcome the culture of debt and attain financial freedom.
The dfree® program is a 12-week course that provides a strategy to lead
people, families and organizations out of debt and into financial
independence. For more information about registering for the 2nd
Annual dfree® Conference,
Prudential's sponsorship of the 2nd Annual
dfree® Conference aligns
with Prudential's three-pillar approach to diversity and inclusion. The
Market Pillar addresses how we connect with key customer segments in our
advertising, through targeted multi-cultural marketing. The People
Pillar is closely tied to the firm's efforts to make leadership and
talent management Prudential's hallmark of distinction. The Community
Pillar ensures that we support diverse segments of the community through
our philanthropy, third-party relationships and the suppliers that we
use, and that we fully leverage the positive story of these
relationships to strengthen our brand image.
Prudential Financial, Inc. (NYSE:PRU), a financial services leader, has
operations in the United States, Asia, Europe, and Latin America.
Prudential's diverse and talented employees are committed to helping
individual and institutional customers grow and protect their wealth
through a variety of products and services, including life insurance,
annuities, retirement-related services, mutual funds and investment
management. In the U.S., Prudential's iconic Rock symbol has stood for
strength, stability, expertise and innovation for more than a century.
For more information, please visit www.news.prudential.com.
Dr. DeForest B. Soaries, Jr and the dFree organization are separate from
and unaffiliated with The Prudential Insurance Company of America.
Prudential does not endorse or recommend the advice of Dr. Soaries or
dfree. The statements made by speaker's other than Prudential employees
at this seminar are solely their own and Prudential expresses no opinion
with regard to them.
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