A kinder neighbourhood [DNA : Daily News & Analysis (India)]
(DNA : Daily News & Analysis (India) Via Acquire Media NewsEdge) Giving back to society? Returning the favour? Being sensitive to the dichotomous society we live in? Call it how you want, but sparing a thought for those less fortunate will definitely give that special edge to your Diwali.
Large companies, for instance, claim to make it their duty to deal with social ills through their much-advertised corporate social responsibility (CSR) initiatives. Ubiquitously known as an image-enhancing movement by leading conglomerates looking to leave their stamp in all aspects of human development; they have not opened shop just for the profits, they trumpet, but also for the betterment of the less fortunate. By seemingly aligning profits and public interest, CSR rhetoric and responsible capitalism often become synonymous to being farcical. On the other hand, you have housewives, who chooses to engage in "social work"-from catering meals for charities to being photographed while seemingly readjusting their socio-economic circumstances by handing a gift to a woman in distress.
Then you have people, who are up the creek without a paddle in terms of getting involved in charitable organisations. Gifts are exchanged with neighbours and temples are typically aflush with donations but charitable giving does not exactly keep pace, all because they are caught up in the blitzkrieg of organisations rooting for their own social causes. However, there is no need to feel despondent, there are in fact various initiatives in SoBo that could use more than just a helping hand this Diwali.
It's child's play
Gurgling away with oodles of fat like it were their life's mission to mimic the Michelin Tire Man, we all love babies. What better way to celebrate babies than by ensuring they grow up with the right resources to become healthy children? Basic linen, story books or just the right pair of shoes to get them up and running-sometimes these could just be the best way to help as opposed to giving charity aid money and then worrying whether it reaches the intended beneficiaries.
For the love of women
From going through childbirth to ensuring that a value-for-money nutritious meal is placed on the dinner table every day, women in India, especially from the lower strata of the society, have no dearth of responsibilities to be shouldered. Add to that the need for many to be bread-winners of their households, and you have a lethal misogynistic Molotov cocktail where the women are not given the right care to thrive as individuals. While pumping funds into charitableorganisations is one of the solutions, being more hands-on like providing clothes or sposoring their children's education would help them walk tall with pride.
(c) 2013 @ 2013 DILIGENT MEDIA CORPORATION LTD. ALL RIGHTS RESERVED
[ Back To Technology News's Homepage ]