MiGuide shows the way as Manchester's interactive digital screens launch
Nov 04, 2013 (M2 PRESSWIRE via COMTEX) --
The 10 digital kiosks, all of which will be up and running by Monday 4 November, will give residents and visitors a wealth of wayfinding information at their fingertips through its MiGuide (Manchester interactive guide) screen. The system is designed not just to help people get around the city, but to get the most out of it.
The easy-to-use screens will provide location-specific information about everything from events, attractions and nightlife to shopping, food and drink, accommodation and transport. For example someone in Market Street looking for somewhere to eat will be offered a wide range of options, with directions and distance and transport details if necessary. They will even be able to search by type of cuisine.
MiGuide will also feature the latest news headlines, courtesy of the Manchester Evening News.
The network, being introduced by Manchester City Council and its outdoor advertising partner MediaCo, will be funded through advertising and is cost neutral to the council in a model believed to be unique in the UK.
Each digital kiosk has two interactive advertising screens, which feature the latest technology designed to tailor adverts specifically to their audiences in addition to the MiGuide screen.
The distinctive kiosks are designed by celebrated designer Peter Saville in association with Mediaco and powered by Cord, a digital screen management system that Manchester-based magneticNorth (mN) have created. Cord has been designed as a standalone product and will be available for other cities and organisations to purchase from mN.
Councillor Nigel Murphy, Executive Member for Environment for Manchester City Council, said: "Manchester is intent on becoming one of the world's leading digital cities and one aspect of that is innovations such as MiGuide which use the latest technology to improve people's experience of the city. It's not just about getting around the city -- it's about getting the most out of it.
"These digital kiosks will be an informative, useful and engaging addition to our city centre streets and I'm confident they will prove popular.
"What people will see when they use the screens now is just the start. In the months ahead the content will keep growing and we'll keep looking at imaginative ways which people can use the screens to interact with the city."
Paul Simpson, managing director of Visit Manchester, said: "In 2010, Manchester raised the bar for its visitors with the groundbreaking and digital-friendly Visitor Information Centre in Piccadilly Gardens.
"The new MiGuide screens are the next part of this unique visitor offer. They will provide the latest information to the thousands of people that pass through some of Manchester's busiest locations.
"The overall aim of the MiGuide service is simple; we want to ensure that the majority of visitors to the city centre are equipped with the tools to make the very best of their time here. The screens will keep tourists and locals alike up-to-date and in the know about Manchester's exhibitions, attractions, transport, restaurants, shops and nightlife."
Mark Wardle, Managing Director of MediaCo Outdoor said: "CityLive, our network of the most advanced high-definition LCD digital screens, unrivalled anywhere in the world, marks a significant step forward for the UK media industry. Working with our partners at Manchester City Council, CityLive will provide an outstanding level of engagement for both advertisers and visitors to Manchester in one of Europe's most important cities."
Adam Todd, Creative Director, magnetic North, said: "We're looking forward to seeing the reaction of residents and visitors to the MiGuide screens and believe that they'll bring a welcome and useful addition to the way in which people experience the city centre. We hope the project sets the benchmark for digital wayfinding that other cities can aspire to."
The 10 kiosks are located at:
Withy Grove at corner with Exchange Square
New Cathedral Street at corner with Exchange Square
New Cathedral Street at corner with St Mary's Gate
Market Street West near Cross Street
St Ann's Square
St Ann's Street near Deansgate
Piccadilly Gardens West near Lever Street
Piccadilly Gardens East near Market Street
Market Street East near High Street
Market Street at junction with Brown Street
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