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Addvocate Unveils New Enterprise Social Sharing Platform
[November 20, 2013]

Addvocate Unveils New Enterprise Social Sharing Platform


SAN FRANCISCO --(Business Wire)--

Addvocate, the company enabling all employees to create, curate and share content for your company, today announced v2 of the Addvocate social platform. The platform has been redesigned to be friendlier to new users, performance optimized, and implementing multitenancy for individual users and groups - optimized for companies with multiple brands and agencies.

Addvocate is also announcing today an integration with Salesforce1 and plans to launch a mobile iOS app prior to the end of Q4. Through the Salesforce1 integration, executives and staff alike can leverage the Addvocate platform to connect, share knowledge and take action across their personal social platforms.

Addvocate has been completely redesigned to recognize the 'human element' and empower coworkers to be at the center of social business. This new comany vision was recently captured by CEO Marcus Nelson as part of his manifesto: 'The Next Social Imperative'.



"When it comes down to it, people want to be treated as people - not a means to an end," said Marcus Nelson, founder and chief executive officer, Addvocate. "We recognized that the best approach to fostering trust, loyalty and rapport with customers is to enable coworkers to connect and contribute. The new version of Addvocate allows them to do just that: people can become the face of their brand."

New features of the Addvocate v2 social platform include:


  • User-friendly design to encourage coworkers to share social content;
  • Groups & multitenancy so individuals can reside in more than one brand account;
  • The ability to utilize metrics to validate and recognize top performing employees;
  • Consistent brand messaging via moderated content for specific people & groups.

Addvocate is currently empowering Fortune 1000 companies and SMBs at over 600 organizations globally, including brands such as ExactTarget, UBM, VerticalResponse, WCG, VCE and BazaarVoice.

About Addvocate

Addvocate believes that great companies are defined by the people behind the brand name. With Addvocate's technology and expertise, brands can identify and empower their own employees with an easy-to-use platform for creating and sharing amazing content across social channels. For more information, please visit https://addvocate.com/.


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