|[December 03, 2013]
CrushIQ Hires Leading Digital Marketer for Top Retail and Consumer Packaged Goods Brands, Katie McCormick, as VP of Digital
WILMINGTON, N.C. --(Business Wire)--
a leading digital marketing and consulting boutique, announces that Katie
McCormick joins the firm as Vice President of Digital. McCormick
will be responsible for digital, social and mobile media strategy
development and implementation for clients. She will also lead the
firm's digital business development.
"Ms. McCormick brings significant expertise to our firm as well as key
relationships with industry insiders and technology companies," said Amy
Tharrington, Partner and founder of CrushIQ. "She will elevate our
already dynamic service offerings with her clear focus on ourclients'
digital strategies and social properties and with her emphasis on
engagement, growth, quality and innovation."
McCormick brings to this role significant experience in all areas of
digital and mobile marketing including SEO, paid search, e-commerce,
e-mail deployment, digital media and analytics. McCormick has extensive
digital and management experience with such well-known brand names as
Director of Digital Marketing for New York & Company, as Digital &
Mobile Media Director for Macy's and as Web Development Manager for
Revlon. Additionally, she has agency work with brands such as Unilever,
Goldman and Dell (News - Alert).
"I am thrilled to be joining the team at CrushIQ," says McCormick. "The
agency is doing amazing work with their deep creative talent, tactical
and strategic mindset and unique industry insights. I'm excited to apply
my expertise in ways that will build on the agency's success."
McCormick joined CrushIQ in their Wilmington, NC offices on December 2,
is a digital marketing and consulting firm dedicated to providing
insightful and innovative digital and mobile strategies and consulting
to their clients. The firm's services include digital strategy
development, implementation and consulting, digital and mobile
marketing, brand content creation and publishing, social engagement and
monitoring, online reputation management, web design and programming,
SEO, training and analytics.
CrushIQ is the sister agency of Maximum
Design & Advertising, a full-service destination, resort
and lifestyle marketing firm founded in 1998.
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