Rai and Eutelsat sign agreement to expand HD broadcasting in Italy
Dec 03, 2013 (MarketLine via COMTEX) --
Radiotelevisione italiana S.p.A, or Rai, a broadcasting company, and Eutelsat Communications have signed an agreement enabling Rai to deliver its new portfolio of HD channels across Italy via the TivuSat satellite platform.
Rai will broadcast its three flagship channels in HD - Rai 1, Rai 2, Rai 3 - via TivuSat that transmits through Eutelsat's HOT BIRD satellites, Italy's leading video neighbourhood.
This latest agreement between Rai and Eutelsat marks a new phase of collaboration in satellite broadcasting that has stretched over almost 30 years, spanning analogue, digital and now HD. For Rai, it confirms its commitment to enhancing the technical quality of its programming and strengthening the role of the public service in Italy's digital landscape.
Italian satellite TV homes will automatically receive Rai's new HD channels on a free-to-air basis through HD compatible set-top boxes receiving TivuSat. Launched in 2009, TivuSat is a free-to-view digital satellite platform that offers a wide range of Italian and international channels.
Renato Farina, CEO of Eutelsat Italia, declared: "This new step underscores Eutelsat's longstanding commitment to playing our part in the digitisation of broadcasting in Italy and to constantly enhancing the viewing experience. The launch of this initial test phase of Rai's new HD content at our HOT BIRD neighbourhood ensures immediate 100% coverage of Italian territory and underscores the increasing penetration of HD content across our broadcasting satellites."
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