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TMCNet:  Indiegogo to Pledge $1 for Every $20 Raised on #GivingTuesday

[December 03, 2013]

Indiegogo to Pledge $1 for Every $20 Raised on #GivingTuesday

SAN FRANCISCO --(Business Wire)--

As part of an effort to amplify giving this holiday season, Indiegogo, the world's largest crowdfunding platform, introduces a #GivingTuesday partner page and pledges to give $1 for every $20 raised by #GivingTuesday campaigns between 12:00 a.m.-11:59 p.m. PST today - with no limit. More than 180 campaigns have signed up to participate and more are expected to launch today. In order to qualify as a #GivingTuesday partner on Indiegogo, campaigns must address a pressing social issue and/or drive positive change by benefitting a nonprofit organization, social entrepreneur, community or individual in need.

The #GivingTuesday initiative on Indiegogo will help further empower people worldwide to increase awareness for the causes they care about, mobilize a broader base of supporters and raise funds for the projects that drive global change.

"On Indiegogo you don't have to be a millionaire to make a difference, you just have to be passionate about a cause and willing to work at getting your message out," said Danae Ringelmann, Indiegogo co-founder and chief customer officer. "As a company dedicated to empowering people to fund what matters to them, we're thrilled to join the #GivingTuesday movement to help drive action and contributions for the causes that matter to the world."

From a line of pocket squares benefitting the Prostate Cancer Foundation to a device that helps breast cancer patients test the success of their chemotherapy treatment to a program raising money to teach girls creative electronics and how to code, participating campaigns have already raised almost $700,000. Additionally, there are several high-profile campaigns that have confirmed they will launch on the day of #GivingTuesday.


Further encouraging campaigners to take part in the annual global day of giving, Indiegogo's partner, First Giving, has pledged to give 1% of the total non-profit funds raised by Indiegogo's #GivingTuesday campaigns back to one #GivingTuesday campaign.

ABOUT INDIEGOGO

Indiegogo empowers people around the world to fund what matters to them. As the largest global crowdfunding platform, campaigns have launched from every country around the world with millions of dollars being distributed every week due to contributions made by the Indiegogo community. At its core, Indiegogo is the equal opportunity platform dedicated to democratizing the way people raise funds for any project - creative, entrepreneurial or cause-related. The company was launched in 2008 and is headquartered in San Francisco, with offices in Los Angeles and New York. For more information, visit www.indiegogo.com and follow us at www.twitter.com/indiegogo and www.facebook.com/indiegogo.


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