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TMCNet:  Diabolical marketing [Gulf Daily News (Bahrain)]

[December 04, 2013]

Diabolical marketing [Gulf Daily News (Bahrain)]

(Gulf Daily News (Bahrain) Via Acquire Media NewsEdge) The world and life itself is brought to you by our sponsors, *** Bank, says the radio incessantly; a bank I believe will soon be merging with another. Despite its lack of convenient facilities across the island and often slowness in doing things, I have been almost happy with them - until now.

I suppose their name will disappear and we will hear more of the vile, pathetically inane advertising the bank continuously plies us with - day and night - on a very backward, amateur radio station. But so very disappointingly the only one we have or so it appears.

Most things improve with age, but Radio Bahrain is formaldehyde soaked from the inside with not a gram of shame, but that is only half the story.

I do not shop in 'bo-teeks' (sic), so I guess I don't need the bank's credit cards or loans. And if you give me the time, the weather or the news anymore, I will be having some serious words with our dear father as I thought that was his job.

Management of these companies seem oblivious to the damage they are doing to their own image, therefore I can only assume that the management is ill chosen in the first place.

Diabolically stupid, non creative - call it media, if you like, is rife across the region and one's public display whether through a shop window, via broadcasting or down a telephone line, subliminally sets the tone regarding 'image'.

When I hear this rubbish on radio, or some broken English voice telling me that 'Your call is important to us', I immediately assume the source or advertiser, or bank in this case is a pretty amateur organisation and like the radio, has no shame in displaying such low standards; that is if those responsible even perceive their folly in the first place.

My guess is, they don't! In that case, fire all those responsible, do your job as management and bring in 'professionals' rather than family cast offs or third world mindsets. Take pride, because as it is - Bahrain is going nowhere artistically.

Or maybe it is all so clever and aimed at a specific market of nonsensical muppets who perhaps view this content as being marvellous, obviously having no perception of class or intangible professionalism. I am not one of those, so, I am about to cancel my account rather pronto. Milne (c) 2013 Al Hilal Publishing & Marketing Group Provided by, an company

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