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TMCNet:  NetCracker Transforms BSS and Enhances Content Delivery for Israel's yes Satellite TV

[December 04, 2013]

NetCracker Transforms BSS and Enhances Content Delivery for Israel's yes Satellite TV

WALTHAM, Mass. --(Business Wire)--

NetCracker (News - Alert) Technology announced today that Israeli direct broadcast satellite provider yes has implemented its Billing, Rating, and CRM solutions to improve customer interactions, accelerate speed-to-market for complex service bundles and promotions, and support new forms of content delivery and transactions across a variety of customer devices.

Roni Baranov, VP Information Management at yes (Photo: Business Wire)

Roni Baranov, VP Information Management at yes (Photo: Business Wire)

yes is the sole direct broadcast satellite TV provider in Israel's highly competitive Pay TV market. yes is working with NetCracker to enhance its content delivery offerings and customer experience through a large-scale, multi-year transformation. This long term program will migrate yes to an end-to-end NetCracker BSS/OSS implementation.

"The market for digitalized, on-demand Pay TV content continues to accelerate and become more competitive," said Roni Baranov, VP Information Management at yes. "Transforming our end-to-end BSS/OSS capabilities with NetCracker will enable us to deliver competitive new offerings rapidly while continuing to lead with the best customer experience in our market."

As a result of the program's current phase, yes has implemented NetCracker's CRM solution to provide a centralized, 360 degree view of its customers, case management, and workflows. At the same time, yes is upgrading its billing capabilities with NetCracker's Rating and Billing solution. As a result, yes will boost speed-to-market for complex bundles, price plans, and tailored promotions; enable sales, payment, service fulfillment, nd customer care across a variety of devices; and enhance its content offerings.

"We are excited to work with yes because the company has always been an industry leader focused on innovative services and high quality customer experiences," says Sylvain Seignour, Vice President Americas and Europe at NetCracker. "This multi-year transformation program attests to the strength of NetCracker's long standing partnership with yes and our commitment to helping them deliver market leading offerings to their customers now and well into the future."

About yes Satellite TV

yes was established in 1998, and launched its broadcasting services in July 2000. yes is Israel's only provider of multi-channel television broadcasts via satellite, and was the first company to offer digital broadcasts and interactive television services. Since its establishment, yes has been at the forefront of relevant technologies and its offerings are on par with the largest global multi-channel television companies.

Since yes' inception, the company has recruited over 585,000 subscribers constituting 40% of Israel's multi-channel television market share. yes currently employs a staff of 2,300. The company's turnover in 2011 totaled about NIS 1.6 billion. yes is owned by Bezeq and the Eurocom Group.

About NetCracker Technology

NetCracker Technology, a subsidiary of NEC (News - Alert) Corporation, is the proven partner for communications service providers and cable operators offering comprehensive, end-to-end solutions and delivery capabilities to optimize their enterprise. With its global reach, leading-edge technology, and unbroken track record of successful implementations, NetCracker helps eliminate operational and business silos and delivers real-time experience in an on-demand world. For more information, please visit

NetCracker is a registered trademark of NetCracker Technology Corp. All other company or product names mentioned in this press release may be trademarks or registered trademarks of the respective companies with which they are associated.

About NEC Corporation

NEC Corporation is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company's experience and global resources, NEC's advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society. For more information, visit NEC at

NEC is a registered trademark of NEC Corporation. All Rights Reserved. Other product or service marks mentioned herein are the trademarks of their respective owners. © 2013 NEC Corporation.

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