Integrating Digital Marketing and Employee Training Resources Enhances the Customer Service Experience
(Marketwire Via Acquire Media NewsEdge) MINNEAPOLIS, MN -- (Marketwired) -- 12/04/13 --
Wireless Ronin Technologies, Inc. (OTCQB: RNIN), a leading digital marketing technologies solutions provider, has published a new white paper highlighting the advantages gained when retailers integrate Marketing and Training technologies to provide product-rich training and real-time sales support tools that connect their retail workforce to their digital omnichannel retail environments.
Today's shopper is more educated and informed than ever before. Therefore, in order for a sales associate to add value and enhance the in-store experience, employers are leveraging the same technology investments that they are making to market to their customers -- web, digital signs, kiosks and tablets -- and utilizing them for employee training and connected sales support tools.
Giving sales associates access to training and sales support tools that blend marketing information with sales process information allows them to provide a higher level of service, including:
Untethered cash registers resulting in improved personal interaction with customers Relevant and timely product and promotional information targeted to influence shopper's behavior In-store and companywide inventory visibility Easy access to complex product information like materials, designers and origin A truly personalized shopping experience based on guest's preferences, sizes, etc.
This white paper discusses the benefits of breaking down internal silos between Marketing and Training to jointly develop content to educate and support both employees and customers, ultimately resulting in higher sales, increased profits, and the optimum customer service experience.
To view the white paper in its entirety, click here.
About Wireless Ronin TechnologiesWireless Ronin Technologies, Inc. (WRT) (www.wirelessronin.com) is a pioneering marketing technologies company. WRT combines interactive digital media -- signage, kiosks, mobile, social media and web -- to create 360-degree solutions so companies will be "Communicating at Life Speed®" to deliver the right content at the right place at the right time. WRT's turnkey approach includes strategic consulting, creative development, installation, hosting, training and support. Since launching its cloud-based RoninCast® content management platform in 2003, WRT has become the leading digital marketing provider for large-scale deployments in retail, automotive, food service and public venues. The company is headquartered in Minneapolis, Minnesota; its common stock trades on the OTCQB as "RNIN."
Company Media Contacts:
Manager of Communications and Investor Relations
Investor Relations Contacts:
Matt Glover or Michael Koehler
Liolios Group, Inc.
Source: Wireless Ronin Technologies
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