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TMCNet:  Wunderman Names New Data, Consumer Leads in Seattle

[December 04, 2013]

Wunderman Names New Data, Consumer Leads in Seattle

SEATTLE --(Business Wire)--

Wunderman Seattle has hired Jean-Benoit Bataille to lead its Data & Insights work for clients Microsoft (News - Alert), T-Mobile, and adidas. Bataille will report to Julie Rezek, Managing Director of Wunderman Seattle. The agency also hired Kai Musielak to lead its work for Microsoft's Xbox and other consumer brands. Musielak will report to Jason Carroll, Global Client Services Director at Wunderman Seattle. Both will begin immediately.

Jean-Benoit Bataille

Jean-Benoit Bataille was named VP, Data & Analytics to support the agency's global engagement with Microsoft and its national T-Mobile account. Bataille will oversee a team of experts in data management, web analytics, data strategy, reporting and monetization. Relocating to Seattle from Paris, Bataille most recently served as Managing Director for KBM Group, part of Wunderman's Data & Insights division. Prior to his Paris assignment, Bataille served in leadership posts in exico for Wunderman and OgilvyOne (News - Alert).

Kai Musielak

Kai Musielak joins Wunderman's burgeoning Seattle office as Group Account Director. Musielak will lead the agency's global engagement with Microsoft's consumer-facing brands, with a focus on Xbox and Customer Service Support. Before joining Wunderman, Musielak served as Account Managing Director for mcgarrybowen in New York, where he managed the agency's work on loyalty programs including Marriott Rewards. Musielak has led work for clients that include Chase, Dell (News - Alert), and Disney.

"Jean-Benoit and Kai added capabilities in storytelling and driving ROI," said Rezek. "I know our clients and colleagues alike will benefit from their perspectives and the knowledge they've accumulated working for leading brands around the world."

About Wunderman

Advertising Age (News - Alert) ranks Wunderman as the #1 global digital agency network. Founded by Lester Wunderman in 1958, Wunderman has 170 offices in 60 countries offering Brand Experience, Consumer Engagement, Data & Insights and World Health marketing solutions. Powered by complex analytics and strategic insight, creative content engages the consumer as participant, critic, creator and champion in always-on conversations to propel our clients' growth. Best Buy, Citibank, Coca-Cola, Ford, Land Rover, Levi's, Microsoft, Nokia, Novartis, Telefonica (News - Alert) and leading local and regional brands are among them. Wunderman is a member of WPP and part of Young & Rubicam Group. For more information:

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