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TMCNet:  Get the business edge with analytics [Services & Apps] [Times of India]

[December 05, 2013]

Get the business edge with analytics [Services & Apps] [Times of India]

(Times of India Via Acquire Media NewsEdge) In the pre-computer era, entrepreneurs relied largely on logic and gut instinct to draw up their business strategies. Today, they have the power of hardware and software to store large amounts of empirical information and subject them to incisive analyses.

Arvind Nagpal, who has over 15 years of experience in the enterprise business solutions, saw an opportunity in the large volumes of data lying virtually unutilized. Five-year-old TEG Analytics, he founded, helps companies make sense of the data for their business. For example, it helps their clients predict fashion trends or decide at what price point old stock should be kept to sell them faster.

Nagpal explains the company's raison d'etre: "ERP solutions brought disparate systems into one common groove, but the companies were also creating large amounts data within their environments. The challenge was not as much as in making use of this data, but in making meaningful use of the data." He says that though there were ample analytic capabilities around, they weren't being harnessed for business purposes. "Quantitative talent has been there for a long time. I have seen people who were good at crunching numbers in their heads. We Indians have a good handle on mathematical aspects. But it was not enough that the numbers are crunched. The way the numbers are crunched had to take on a business meaning. And that was the real gap. And, I thought of taking this head on." Nagpal says the company is based on the theme: 'Insights at the speed of business'. "We have created a solution to increase the velocity of the insights. Unlike earlier days, everyone has access to data. What matters is the how insights into data are given to the client," he says. Among its clients are Nike, Avon, Johnson & Johnson and Amway.

Nike, for example, needs to constantly keep a tab on the flow of its products. Some of them may be moving fast in one store, but there may be an overstock in another. This results in the company having to move products from one place to another: may be within the country, or within a state or within a city. This stocktaking used to happen on a weekly basis. "But thanks to our technology, they were seeing if they can do that on a daily basis," says Nagpal.

Lakshman Rao, director, Supply Chain, Nike India, says, "Nike benefits from the timely TEG insights because the business is seasonal and the ability to act in a timely manner does help with right stock at the right place at the right time." Prior to TEG, Nagpal was the chief operating officer of Mu Sigma responsible for scaling the business operations. Before that, he was at Cognizant to start the SAP Practice based out of the US.

(c) 2013 Bennett, Coleman & Company Limited

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