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TMCNet:  ALDI'S Pounds 79 IPAD RIVAL [Eire Region] [People, The (England)]

[December 08, 2013]

ALDI'S Pounds 79 IPAD RIVAL [Eire Region] [People, The (England)]

(People, The (England) Via Acquire Media NewsEdge) BUDGET supermarket Aldi has joined the Christmas price war - launching its own tablet for just Pounds 79.

The Aldi Lifetab, which goes on sale today, will compete directly with Tesco's Hudl, launched in September at Pounds 119, and Argos' Pounds 100 MyTablet.

All are trying to grab a slice of the tablet market, spearheaded by Apple, which has just released its iPad Air with a starting price of Pounds 399 rising to Pounds 739.

Tony Cripps, of technology analysts Ovum, said of Aldi's Lifetab: "It is a real threat to anyone in the tablet market." Aldi's Tony Baines said they had aimed it at the Christmas market and called it a "fantastic gift at a manageable price".

CHEAP: Aldi's Lifetab But while the Lifetab E7316, created with electronics firm Medion, may be the cheapest it has just 8GB of storage - half that of Tesco's tablet - and offers just four hours of battery life compared to Hudl's 9.5 hours.

The Android-based Hudl sold 35,000 in its first 48 hours in September. Argos has almost sold out of MyTablet, which launched in October.

Treeva Fenwick, of Tesco, said: "The Hudl is the fastest selling tablet we have sold at Tesco." Tablets are now taking over from books at kids' bedtimes, with 70 per cent of parents surveyed using electronic devices. Half the 2,000 parents asked said gadgets made bedtime reading more interesting.

(c) 2013 ProQuest Information and Learning Company; All Rights Reserved.

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