KFC's digital menu network grows to over 5000 screens [Bizcommunity (South Africa)]
(Bizcommunity (South Africa) Via Acquire Media NewsEdge) One Digital Media (ODM), the largest digital signage company in South Africa, and KFC are on track to complete one of the largest digital menu board networks in the world.
An additional 1200 installations are planned over the next year.
The network, which comprises up to nine screens in each KFC store, has already been installed in 586 KFCs around the country and additional sites continue to roll out each month. Each screen serves as a menu board, and each screen or group of screens can be changed cost-effectively from a central point within a matter of minutes, providing immediate results.
ODM provides a turnkey solution 24/7 to YUM! and ODM services include procurement, warranty management, installation, maintenance and scheduling on behalf of YUM!
ODM also works closely with YUM!'s agency Ogilvy to create and animate content which brings life to the digital menu board solution.
Andrew Ridl, CEO of ODM said: "It has been an amazing experience working with a company like YUM! and a brand as well-known as KFC. As the network has grown, we continue to learn more and more from each other. We are particularly proud about how stable our solution has proven to be in an environment where 24-hour service is required."
As the market leader in South Africa, One Digital Media has the luxury of utilising the latest version of Arcus 3 software that has been specifically developed for digital menu board networks. This software, which is part of the software suite developed by the company over the last seven years, is used by many other well-known brands like Spur, Woolworths, Wimpy and Cell C.
Ridl says that the importance of being able to customise elements of the software for specific clients, without incurring lengthy lead times and costs (in US Dollars or Euros), makes the software solution extremely attractive and cost-effective for clients.
ODM also prefers to use the Linux operating system as Linux does not require Windows licensing fees.
"However," says Ridl, "we are completely hardware/software agnostic and if our client wants to use a specific brand of software or screen, we will assist them to do that, normally at very competitive prices."
One Digital Media, founded in 2006, has over 18,000 devices in stores in South Africa and is the leading digital media company in the retail environment in South Africa. Other clients include Nashua Mobile, Bharti Airtel, SPAR, Cape Union Mart, Fruit &Veg City and Country Road.
YUM! Brands Inc., based in Louisville, Kentucky, has approximately 40,000 restaurants in more than 130 countries and territories. The company is currently ranked number 201 on the Fortune 500 list. The company's restaurant brands - KFC, Pizza Hut and Taco Bell - are the global leaders of the chicken, pizza and Mexican-style food categories respectively.
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