|[December 10, 2013]
Fortumo Launches in Indonesia, Bringing Mobile Payments to 205 Million Phone Owners
SAN FRANCISCO --(Business Wire)--
The mobile payments company Fortumo is today launching mobile operator
billing in Indonesia, the fourth largest country in the world by
population. 205 million phone owners using Telkomsel, XL Axiata, Indosat
and Axis (News - Alert) networks can now charge purchases for digital content to their
mobile operator bill.
Fortumo SVP of business development and carrier relations Gerri Kodres demonstrating the Fortumo 1-click in-app purchasing flow for Android (News - Alert). (Photo: Business Wire)
As Fortumo is working with hundreds of top app developers and platform
owners such as Rovio (Angry Birds), Microsoft, Electronic Arts, Barnes &
Noble, Gameloft, Box (News - Alert) TV, launching in Indonesia means that over 200
million additional mobile users will now be able to purchase content
from many top app and online developers through mobile operator billing.
Indonesia has three times more mobile phone owners than credit card
owners and mobile operator billing is already more popular than credit
card billing for online payments. The Indonesian digital goods market is
estimated to reach 244 million USD in 2013 while les than 10% of
payments are made with credit cards. Indonesia has an estimated 57
million smartphone owners, a number which has doubled since last year.
In the recent months, Fortumo has made similar announcements regarding
launching mobile operator billing in China (world's largest country by
population) and India (world's second largest country by population).
These countries together with Indonesia are significant not only because
of their huge population but also because they have a large share of
unbanked consumers who don't have access to traditional means of
South-East Asian countries as a whole have some of the highest spending
on mobile entertainment. According to Fortumo in-app payments data, the
monthly average revenue per paying user (ARPPU) is 19.6 USD in Taiwan,
14.5 USD in Thailand and 13.2 USD in Malaysia. In contrast, ARPPU in
Western markets is significantly lower - 6.9 USD in the United States,
11.2 USD for the United Kingdom and 10.6 USD for Germany.
In the entire Asia Pacific region, Fortumo is now available for 2.3
billion phone owners in 10 countries - Australia, China, Hong Kong,
India, Indonesia, Malaysia, South Korea, Taiwan, Thailand & Vietnam.
Globally, Fortumo provides payments in 80 countries through more than
300 mobile operators.
Fortumo is the only mobile payment provider with a self-service setup
and no monthly fees or minimum volume commitments - any developer,
regardless of size and location can sign up for an account and get
started with mobile payments at fortumo.com.
Founded in 2007, Fortumo is the most developer-friendly mobile payments
provider, enabling app and game developers to easily monetize users via
micro-payments. Users pay with their mobile phone and purchases are
charged to their mobile phone bill. Fortumo mobile payments are
cross-platform - on desktop, in mobile web and HTML5 apps - and are
great for in-app purchases on Android, Windows Phone (News - Alert) and Windows 8
devices. Fortumo has payment connectivity to over 300 mobile operators
in 80 countries, including a number of exclusive direct carrier billing
partnerships. Fortumo is backed by Intel (News - Alert) Capital and Greycroft Partners
and has offices in Estonia, San Francisco, Beijing and New Delhi.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20131209005520/en/
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