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TMCNet:  Peter Kaye Joins Nu-Tek Food Science as Chief Marketing Officer

[December 10, 2013]

Peter Kaye Joins Nu-Tek Food Science as Chief Marketing Officer

MINNETONKA, Minn. --(Business Wire)--

Nu-Tek Food Science, a company wholly dedicated to improving the health of the global food system through sodium reduction, announces that Peter Kaye has joined the company as chief marketing officer.

Peter Kaye Chief Marketing Officer, Nu-Tek Food Science (Photo: Business Wire)

Peter Kaye Chief Marketing Officer, Nu-Tek Food Science (Photo: Business Wire)

"We're very excited to have Peter on the team," said Tom Manuel, CEO of Nu-Tek Food Science. "His vast knowledge and experience building some of the world's most prominent food and beverage brands will be an incredible asset to our company. Food companies look to us to help reduce the sodium in their products by up to 50%, and our current retail product, Salt for LifeTM Sea Salt Blend with a 70% sodium reduction, has made tremendous progress in just a few months. Under Peter's leadership we will expand our message of the importance of sodium reduction to consumers and continue to collaborate across the food industry to make better, healthier products."

Peter brings more than 20 years of marketing experience to the company, including brand positioning, integrated multichannel marketing, traditional and online advertising and social media stategy. Most recently, Peter was vice president of marketing at Honest Tea, the nation's top-selling organic bottled tea company specializing in lower-calorie beverages. Previously, Peter was founder and principal consultant at PK Brand Consulting where he provided strategic brand-marketing services focused on growth for both manufacturers and non-profits; and he has held general management marketing roles at Coca-Cola, Diageo, Dannon and Nestlé. Peter received his MBA from the Harvard Business School and a B.S. from the University of Virginia.

"I'm excited to be joining this team of food industry experts who are committed to improving worldwide health through sodium reduction," Kaye said. "With heart disease as the No. 1 global health threat, it is highly motivating to be working to help address this major issue. As consumers become increasingly aware of the health risks of a diet high in sodium, our sodium-reduction products will have significant business opportunities. I am thrilled to be joining a company with simple, effective solutions for the food industry and consumers."

About Nu-Tek Food Science
Nu-Tek Food Science, funded in part by an investment from Khosla Ventures and headquartered in Minnetonka, Minnesota, is wholly dedicated to worldwide sodium reduction for healthier foods. A leader in the science of sodium reduction, the company has partnered with some of the world's largest food manufacturers to help them achieve their sodium-reduction goals with a patented, natural, one-to-one sodium-reduction ingredient solution, Nu-Tek Salt Advanced Formula Potassium Chloride (News - Alert). Nu-Tek Salt Advanced Formula Potassium Chloride enables developers to naturally achieve up to 50% sodium reduction in a broad range of applications. Nu-Tek Food Science also offers the consumer market and foodservice operators Salt for LifeTM Sea Salt Blend, an all-natural sea salt enriched with potassium that contains 70% less sodium than table salt.

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