|[December 11, 2013]
Consumer Interest in Purchasing Wearable Fitness Devices in 2014 Quadruples, According to CEA Study
ARLINGTON, Va. --(Business Wire)--
Consumer interest in purchasing dedicated wearable fitness devices in
the next 12 months quadrupled to 13 percent in 2013, from just three
percent in 2012, making it the largest year-over-year increase for any
category of fitness device, according to new research by the Consumer
Electronics Association (CEA)®. The results from the study, Understanding
the Market for Wearable Health and Fitness Devices, were announced
on Monday at a mHealth
Summit session featuring panelists from CEA, Qualcomm (News - Alert) Life, Fitbit
and Symphony Health.
Dedicated Wearable Fitness Devices
Dedicated wearable fitness devices also tripled in ownership from 2012
(three percent) to 2013 (nine percent). These devices experienced the
largest gain in purchase intent (10 percentage points) compared to 2012,
more than quadrupling from three percent in 2012.
The top three reasons people gave for using their wearable fitness
devices include motivation (52 percent), monitoring fitness goal
progress (47 percent) and monitoring physical activity levels or
intensity (46 percent). Owners of dedicated wearable fitness devices and
sleep trackers are most likely to use their products on a daily basis
(47 percent) compared to other fitness technology products.
Overall Fitness Technology Product Ownership and Purchase Intent
Three quarters of online U.S. consumers (75 percent) now say they own a
fitness technology product, up from 61 percent in 2012. Pedometers
remain the most popular fitness technology owned by consumers (37
percent), followed by fitness video games (26 percent) and portable
blood pressure monitors (21 percent). There were no declines in consumer
ownership of any tracked category of fitness technology products this
"CEA projects that the market for dedicated wearable fitness devices
like body monitors and pedometers will continue to expand for the
foreseeable future as more consumers become aware of these devices and
an array of new products enter the market," said Kevin Tillmann, senior
research analyst, CEA.
Looking ahead, among consumers who indicate they plan to purchase a
fitness technology product within the next year, the most desired
products are dedicated wearable fitness devices, fitness apps, fitness
video games and calories trackers, all at 13 percent. Potential buyers
of fitness technology devices expressed the most interest in
capabiliies such as tracking statistics like heart rate (95 percent),
calories burned (94 percent) and steps taken (92 percent).
According to results from Understanding the Market for Wearable
Health and Fitness Devices, smart watches offer many desirable
capabilities in the eyes of consumers, but some question the need to
purchase one. Nine percent of online U.S. adults indicate they plan to
purchase a smart watch in the next 12 months. Yet, based on qualitative
results from the study, the device was perceived as a high-end selection
and not everyone who exercises feels a need for this level of complexity.
Interestingly, the most important features found in a smart watch among
potential buyers were fitness-focused, including health monitoring (91
percent), peak performance monitoring (90 percent) and providing workout
routines (82 percent).
Fitness Technology Market
CEA's U.S. Consumer Electronics Sales and Forecast projects
strong growth in the fitness and activity tracking devices market with
U.S. shipment revenues estimated to reach $854 million in 2013, an
increase of 32 percent over last year. Additionally, CEA projects
revenue to surpass $1 billion in 2014, a 37 percent increase over 2013.
"Fitness technology owners indicate they are seeing personal progress in
their overall health and/or on specific goals, such as losing weight or
lowering blood pressure, using their devices as much or even more than
they originally expected," said Tillmann. "Not only are these fitness
technology products catching on in the marketplace and experiencing
strong growth in sales, consumers indicate they are experiencing
positive results as well."
CEA's Understanding the Market for Wearable Health and Fitness Devices
presents the findings of both a quantitative Internet survey conducted
among an online national sample of 1,006 U.S. adults, ages 18 and over,
and qualitative one-on-one interviews conducted among 41 targeted online
consumers. The report was designed and formulated by CEA
Market Research. Please cite any information to the Consumer
Electronics Association (CEA)®. The complete study is
available free to CEA member companies at members.CE.org.
Non-members may purchase the report at store.ce.org.
The Consumer Electronics Association (News - Alert) (CEA) is the technology trade
association representing the$203 billion U.S. consumer electronics
industry. More than 2,000 companies enjoy the benefits of CEA
membership, including legislative advocacy, market research, technical
training and education, industry promotion, standards development and
the fostering of business and strategic relationships. CEA also owns and
produces the International CES (News - Alert) - The Global Stage for Innovation. All
profits from CES are reinvested into CEA's industry services. Find CEA
online at www.CE.org,
and through social
CES Unveiled LAS VEGAS
January 5, 2014, Las Vegas, NV
2014 International CES
January 7-10, 2014, Las Vegas, NV
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