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TMCNet:  Bring the tourists to the mountains ; PR PLAN TO SHOWCASE THIS... [Daily Post (Liverpool, England)]

[December 13, 2013]

Bring the tourists to the mountains ; PR PLAN TO SHOWCASE THIS... [Daily Post (Liverpool, England)]

(Daily Post (Liverpool, England) Via Acquire Media NewsEdge) A DRIVE to bring more tourists to southern Snowdonia is gathering pace.

Tourism Partnership Mid Wales and Gwynedd Council's Tourism Department have recruited a PR company to promote Meirionnydd as a destination across the UK and further afield.

Ceidiog RR will bring in journalists from specialist magazines to experience outdoor pursuits ranging from hiking, biking, and climbing to bird watching and scuba diving.

Among the initial promotions will be stories to encourage families to come to local Christmas fairs and visit unusual Santa's Grottos, from underground caverns to on-board steam trains. Festive walks and New Year activities will also be promoted.

Key dates and events to be promoted in the 2014 calendar include food festivals, St Dwynwen's Day, St Valentine's Day, and St David's Day.

Gwawr Price, TPMW Business Development Manager said: "The company has considerable experience in tourism PR and knows the key to success is working with tourist providers, from attractions to accommodation, to highlight the region as a great place to visit," she said.

"Journalists will be encouraged to visit the region to discover for themselves the spectacular countryside and coastline, the Centres of Excellence and locally produced food and crafts, and much more we have to offer in South Snowdonia and Cardigan Bay.

"As well as the regional press in the Midlands and Border Counties, north west England and South Wales the campaign will target specialist magazines read by those with a passion for outdoor activities, such as hiking, biking, climbing, bird watching or scuba diving." Gwawr added: "This is an excellent opportunity for businesses in Southern Snowdonia to engage with TPMW and Ceidiog PR to get their story out there, so I'd urge them to please contact us if they have anything exciting happening in the coming weeks." Company managing director Ceidiog Hughes said: "There's a great story to tell about Meirionnydd, and we will be working closely with tourist providers to put this part of Wales firmly on the map for visitors in 2014." (c) 2013 ProQuest Information and Learning Company; All Rights Reserved.

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