|[December 18, 2013]
Liberty Mutual Insurance Announces the Addition of Two Agencies as Agencies of Record
BOSTON --(Business Wire)--
Liberty Mutual Insurance announced today that effective December 18,
2013, the company will add two new agencies to their Agency of Record
Havas Worldwide will join Liberty Mutual's creative roster. Havas will
be responsible for creative stewardship of the U.S. personal lines
business. Optimedia, part of the Publicis Groupe, will assume media
planning and buying responsibilities on the U.S. personal lines business.
"I am excited to bring on Havas and Optimedia as creative and media
business partners," said James MacPhee, Chief Marketing Officer, Liberty
Mutual Personal Insurance. "Both agencies bring significant national
brand experience, creative leadership, and strong analytics to the
table, which will help take our brand and our business to the next
Havas and Optimedia will join Hill Holliday (News - Alert), part of the Interpublic
group, as Agencies of Record for Libety Mutual. Hill Holliday is
currently producing the "RISE" campaign for Liberty Mutual's sponsorship
of Team USA at the 2014 Winter Olympics in Sochi, Russia.
About Liberty Mutual Insurance
"Helping people live safer, more secure lives" since 1912, Boston-based
Liberty Mutual Insurance is a diversified global insurer and the third
largest property and casualty insurer in the U.S. based on 2012 direct
premiums written as reported by the National Association of Insurance
Commissioners. Liberty Mutual Insurance also ranks 81st on the Fortune
100 list of largest U.S. corporations, based on 2012 revenue. The
company employs over 50,000 people in approximately 900 offices
throughout the world.
The sixth-largest auto and home insurer in the U.S., Liberty Mutual (libertymutual.com)
sells full lines of coverage for automobile, homeowners, valuable
possessions, personal liability, and individual life insurance. The
company is an industry leader in affinity partnerships, offering car and
home insurance to employees and members of more than 14,000 companies,
credit unions, professional associations and alumni groups.
Liberty Mutual Insurance is the Official Property and Casualty and Life
Insurance Partner of the 2014 and 2016 U.S. Olympic and Paralympic
Teams. Liberty Seguros (Brazil) is a National Supporter and Official
Insurer of the 2014 FIFA World Cup and the 2013 FIFA Confederation Cup,
both of which are in Brazil.
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