SRSsoft Names The S3 Agency as Agency of Record, Launches New Branding
(Cision Via Acquire Media NewsEdge) (December 18, 2013 – Boonton, NJ): SRSsoft, the company behind the most recommended EHR (“electronic health record”) software, has assigned Agency of Record duties to The S3 Agency in Boonton, NJ. The S3 Agency will be leading all branding across traditional and digital channels for this productivity-enhancing product, which is designed to help make it easier for physicians to care for patients while complying with shifting government regulations. SRS just launched the agency’s first work: a complete rebranding effort designed to take the company’s communications to the next level.
“S3 has tremendous experience differentiating and elevating brands in the premium sector, which is why we’ve chosen them as our Agency of Record,” said Catherine Armstrong, Corporate Marketing Manager, SRSsoft. “SRS offers something truly special: an electronic health record solution that allows physicians to practice medicine the way they want to rather than being controlled by a rigid templated system. This allows them to focus on their patients and provide an enhanced level of care. We’re looking to S3 to help us communicate that uniqueness.”
The agency’s first duties included a complete rebrand, which moves SRS away from the med-tech look and feel, toward the powerful elegance their software solution offers. Images such as a speeding cheetah with the headline “Productivity Unleashed” capture the brand’s essence and effectively differentiate it in a crowded marketplace. To see the new SRS branding, visit www.SRSsoft.com.
“The sincerity, passion and quality of SRS – the product and the people – clearly stand apart from their competitors,” said Denise Blasevick, CEO, The S3 Agency. “It’s a privilege to become their official partner, to ensure that this messaging comes through in a way that resonates with their intended audiences.”
For more information about SRSsoft, please visit www.SRSsoft.com. For more information about The S3 Agency, please visit www.theS3agency.com.
# # # PRESS: For more information please contact Jillian Verpent at 973-257 -5533 or jverpent@TheS3Agency.com About The S3 Agency The S3 Agency (Boonton, NJ) creates award-winning advertising, public relations and social media campaigns. Clients include BMW of North America, Tetley Tea and Wyndham Worldwide. For more information about The S3 Agency, a Top 50 Women-Owned Business in New Jersey, please visit www.theS3agency.com
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