|[December 19, 2013]
YuMe First to Deploy Advertising on Toshiba Cloud TV in Europe
LONDON --(Business Wire)--
YuMe, Inc. (NYSE: YUME), a leading provider of digital video brand
advertising solutions and Toshiba Europe GmbH ("Toshiba Europe"), a
subsidiary of Toshiba Corp., a leading electronics manufacturer,
announce that YuMe will be the first to deploy advertising on Toshiba's
latest smart TV portal, Cloud TV.
Toshiba Renault Campaign (Photo: Business Wire)
YuMe is the first official launch partner to provide smart TV portal
monetization services with premium in-stream video advertising
throughout Europe. Initial launch countries include the United Kingdom,
Spain, France, Italy, Germany, Switzerland, Austria, Norway, Sweden,
Denmark and Finland. The video advertising offering on Cloud TV will
provide an engaging experience for smart TV users, while the available
companion banners will offer a 'take-over' branding opportunity for
advertisers and the pre-roll video apps will deliver compelling content.
"Toshiba Europe and YuMe both aim to lead innovation in the connected TV
media space," said Olivier VanWynendaele, Head of TV Cloud Services,
Toshiba Europe GmbH. "The combination of cutting-edge technology and
innovative interactive video advertising provides value for both
advertisers and our viewers."
"We are very pleased to have been chosen as Toshiba's official Cloud TV
launch partner in Europe," said Michael Hudes, EVP, YuMe. "Our
technology will enable Toshiba Europe to bring state of the art
interactive ad experiences to both consumers and advertisers with this
new connected TV media platform."
Toshiba Europe will use YuMe ads, Connected Audience (News - Alert) Network, and
real-time reporting capabilities which are pre-integrated with the
Accedo AdMediate® platform. Accedo streamlines advertising on smart TVs
by connecting TV apps to any ad network through a single integration.
"As the leading connected TV application provider for global media
companies, Accedo is pleased that Toshiba has selected YuMe as its
primary partner for European connected TV video ad serving and sales. We
continue to work closely with YuMe to ensure that our partners achieve
their global objectives with YuMe's powerful combination of video ad
management and monetization support and Accedo's solutions," said
Michael Lantz, CEO and founder of Accedo.
YuMe will sell and deliver premium video ads plus a synced companion
banner via YuMe's CTV SideKick, its latest video ad unit. CTV SideKick
will be delivered to all Toshiba Europe users while they access premium
television content, social accounts and a variety of smart TV
applications. Initial launch advertising partners include Renault.
"Renault is continually looking to interact with customers on new and
innovative platforms," said Juan Francisco Gómez, Head of Advertising
and Media for Renault Iberia. "Our media agency OMD, wanted us to work
with YuMe because they are continually innovating in the market to
maximise the proposition of new screens."
YuMe, Inc. (NYSE: YUME), is a leading provider of digital video brand
advertising solutions. Its prprietary data-science driven technologies
and large audience footprint drive inventory monetization and enable
advertisers to reach targeted, brand receptive audiences across a wide
range of Internet-connected devices. Designed to serve the specific
needs of brand advertising, YuMe's technology platform simplifies the
complexities associated with delivering effective digital video
advertising campaigns in today's highly-fragmented market. YuMe is
headquartered in Redwood City, CA (News - Alert) with European headquarters in London
and nine additional offices worldwide. For more information, visit YuMe.com/pr,
follow @YuMeVideo and
like YuMe on
Facebook (News - Alert). Current YuMe logos can be found at www.yume.com/news/logos.
YuMe supports consumer choice and is a member of the Network Advertising
Initiative. See YuMe's privacy
policy for details.
YuMe, YuMe's Connected Audience Network and YuMe's CTV Sidekick are
trademarks of YuMe. All other brands, products or service names are or
may be trademarks or service marks of their respective owners.
This press release contains forward-looking statements that involve
risks, uncertainties, assumptions and other factors that could cause
actual results and the timing of certain events to differ materially
from those set forth in or implied by such forward-looking statements.
In some cases, you can identify forward-looking statements by the words
"may," "might," "will," "could," "would," "should," "expect," "intend,"
"plan," "objective," "anticipate," "believe," "estimate," "predict,"
"project," "potential," "continue" and "ongoing," or the negative of
these terms, or other comparable terminology intended to identify
statements about the future. All statements other than statements of
historical fact are statements that could be forward-looking statements,
including, but not limited to, statements about our growth strategy
(particularly in Europe) and prospects, including employee hiring,
global expansion and technological development; anticipated trends and
challenges in our industry, including the increasing quantity, variety
and fragmentation of digital video content, platforms and technologies;
expansion of the digital media advertising market in general and the
digital video advertising market in particular; our operating results,
including revenue, cost of revenue, expenses and liquidity; our
competition; market trends, including overall opportunities for digital
media advertising and shifting advertising budgets; the ongoing
improvement and refinement of our data-science capabilities;
developments in the regulatory framework applicable to our business; and
our intellectual property and proprietary technologies. The
forward-looking statements contained in this press release are also
subject to other risks and uncertainties, including those more fully
described in our periodic filings with the Securities and Exchange
Commission, including our Form 10-Q for the quarter ended September 30,
2013. The forward-looking statements in this press release are based on
information available to YuMe as of the date hereof, and YuMe assumes no
obligation to update any forward-looking statements.
Accedo is the global market leader in TV application solutions. Accedo
provides applications, tools and services to media companies, consumer
electronics and TV operators globally, to help them
deliver the next-generation TV experience. Accedo's
cloud-based platform solutions enable customers to cost-efficiently roll
out and manage application offerings and stores for multiple devices and
markets. Accedo is a privately held company founded in 2004 by telecom
and media entrepreneurs Michael Lantz and Fredrik Andersson. Accedo is
headquartered in Stockholm, Sweden with branch offices in London,
Madrid, New York, Palo Alto (News - Alert), Los Angeles, Hong Kong, Sydney, Santiago de
Chile, and Cologne. For more info, please see www.accedo.tv,
Twitter (News - Alert): www.twitter.com/accedotv,
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20131219005446/en/
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