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TMCNet:  YuMe First to Deploy Advertising on Toshiba Cloud TV in Europe

[December 19, 2013]

YuMe First to Deploy Advertising on Toshiba Cloud TV in Europe

LONDON --(Business Wire)--

YuMe, Inc. (NYSE: YUME), a leading provider of digital video brand advertising solutions and Toshiba Europe GmbH ("Toshiba Europe"), a subsidiary of Toshiba Corp., a leading electronics manufacturer, announce that YuMe will be the first to deploy advertising on Toshiba's latest smart TV portal, Cloud TV.

Toshiba Renault Campaign (Photo: Business Wire)

Toshiba Renault Campaign (Photo: Business Wire)

YuMe is the first official launch partner to provide smart TV portal monetization services with premium in-stream video advertising throughout Europe. Initial launch countries include the United Kingdom, Spain, France, Italy, Germany, Switzerland, Austria, Norway, Sweden, Denmark and Finland. The video advertising offering on Cloud TV will provide an engaging experience for smart TV users, while the available companion banners will offer a 'take-over' branding opportunity for advertisers and the pre-roll video apps will deliver compelling content.

"Toshiba Europe and YuMe both aim to lead innovation in the connected TV media space," said Olivier VanWynendaele, Head of TV Cloud Services, Toshiba Europe GmbH. "The combination of cutting-edge technology and innovative interactive video advertising provides value for both advertisers and our viewers."

"We are very pleased to have been chosen as Toshiba's official Cloud TV launch partner in Europe," said Michael Hudes, EVP, YuMe. "Our technology will enable Toshiba Europe to bring state of the art interactive ad experiences to both consumers and advertisers with this new connected TV media platform."

Toshiba Europe will use YuMe ads, Connected Audience (News - Alert) Network, and real-time reporting capabilities which are pre-integrated with the Accedo AdMediate® platform. Accedo streamlines advertising on smart TVs by connecting TV apps to any ad network through a single integration.

"As the leading connected TV application provider for global media companies, Accedo is pleased that Toshiba has selected YuMe as its primary partner for European connected TV video ad serving and sales. We continue to work closely with YuMe to ensure that our partners achieve their global objectives with YuMe's powerful combination of video ad management and monetization support and Accedo's solutions," said Michael Lantz, CEO and founder of Accedo.

YuMe will sell and deliver premium video ads plus a synced companion banner via YuMe's CTV SideKick, its latest video ad unit. CTV SideKick will be delivered to all Toshiba Europe users while they access premium television content, social accounts and a variety of smart TV applications. Initial launch advertising partners include Renault.

"Renault is continually looking to interact with customers on new and innovative platforms," said Juan Francisco Gómez, Head of Advertising and Media for Renault Iberia. "Our media agency OMD, wanted us to work with YuMe because they are continually innovating in the market to maximise the proposition of new screens."

About YuMe

YuMe, Inc. (NYSE: YUME), is a leading provider of digital video brand advertising solutions. Its prprietary data-science driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe's technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today's highly-fragmented market. YuMe is headquartered in Redwood City, CA (News - Alert) with European headquarters in London and nine additional offices worldwide. For more information, visit, follow @YuMeVideo and like YuMe on Facebook (News - Alert). Current YuMe logos can be found at YuMe supports consumer choice and is a member of the Network Advertising Initiative. See YuMe's privacy policy for details.

YuMe, YuMe's Connected Audience Network and YuMe's CTV Sidekick are trademarks of YuMe. All other brands, products or service names are or may be trademarks or service marks of their respective owners.

Forward-Looking Statements

This press release contains forward-looking statements that involve risks, uncertainties, assumptions and other factors that could cause actual results and the timing of certain events to differ materially from those set forth in or implied by such forward-looking statements. In some cases, you can identify forward-looking statements by the words "may," "might," "will," "could," "would," "should," "expect," "intend," "plan," "objective," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue" and "ongoing," or the negative of these terms, or other comparable terminology intended to identify statements about the future. All statements other than statements of historical fact are statements that could be forward-looking statements, including, but not limited to, statements about our growth strategy (particularly in Europe) and prospects, including employee hiring, global expansion and technological development; anticipated trends and challenges in our industry, including the increasing quantity, variety and fragmentation of digital video content, platforms and technologies; expansion of the digital media advertising market in general and the digital video advertising market in particular; our operating results, including revenue, cost of revenue, expenses and liquidity; our competition; market trends, including overall opportunities for digital media advertising and shifting advertising budgets; the ongoing improvement and refinement of our data-science capabilities; developments in the regulatory framework applicable to our business; and our intellectual property and proprietary technologies. The forward-looking statements contained in this press release are also subject to other risks and uncertainties, including those more fully described in our periodic filings with the Securities and Exchange Commission, including our Form 10-Q for the quarter ended September 30, 2013. The forward-looking statements in this press release are based on information available to YuMe as of the date hereof, and YuMe assumes no obligation to update any forward-looking statements.

About Accedo

Accedo is the global market leader in TV application solutions. Accedo provides applications, tools and services to media companies, consumer electronics and TV operators globally, to help them deliver the next-generation TV experience. Accedo's cloud-based platform solutions enable customers to cost-efficiently roll out and manage application offerings and stores for multiple devices and markets. Accedo is a privately held company founded in 2004 by telecom and media entrepreneurs Michael Lantz and Fredrik Andersson. Accedo is headquartered in Stockholm, Sweden with branch offices in London, Madrid, New York, Palo Alto (News - Alert), Los Angeles, Hong Kong, Sydney, Santiago de Chile, and Cologne. For more info, please see, Twitter (News - Alert), Facebook:

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