|[December 19, 2013]
Pinterest Engagement Grows 50 Percent Year-Over-Year and Android Continues to Dominate Mobile Sharing According to AddThis 2013 Year in Review
MCLEAN, Va. --(Business Wire)--
AddThis today announced findings from its 2013 Year in Review, an
examination of consumer social sharing behavior around the globe powered
by data from AddThis tools, which reach over 1.6 billion unique
consumers monthly and 97 percent of the internet population in the U.S,
according to comScore.
While sharing via Facebook (News - Alert) still dominates, it has declined
year-over-year by 11 percent globally. Meanwhile, Pinterest holds a
smaller stake of global content engagement but is growing much faster
than other social networks at 50 percent year-over-year. Additionally,
Twitter (News - Alert) saw a small gain in social shares of three percent
Taking a global look at sharing, Brazil (46 percent) and India (48
percent) are seeing the strongest year-over-year growth in social
sharing and overall content engagement among the BRIC countries. The
picture for China (29 percent), however, is constrained due to
restrictions on internet access.
This year, Android (News - Alert) continued its dominance of mobile sharing. Android
devices represented 57 percent of all mobile sharing and content
engagement globally. This is up 300 percent over the last two years vs.
an iOS gain of 143 percent over the same period.
Additional examples and findings from the AddThis 2013 Year in Review
Minnesota and Colorado Pin The Most: According to AddThis data,
Minnesota and Colorado share the most content on Pinterest. Other
states with the most Pinterest power users include Texas, Georgia,
Virginia and Washington.
iOS Dominates Northeast Content Engagement: While Android holds
an overall advantage, iOS is holding strong in the northeast, where
they dominate over Android, especially in New York and Washington.
Android trends higher in the Southeast, Midwest and California.
PS4 Wins The Social Video Game Wars: The new console wars began
this fall, and while both Microsoft's (News - Alert) Xbox One and Sony's PS4 are
capturing the imagination of gamers everywhere, PS4 is winning the
social battle, driving 46 percent more content engagement (social
shares, address bar shares, searching, emailing, printing) when
compared to Xbox One.
"The unique insights from our 2013 Year in Review reflect a fast
changing and dynamic environment when it comes to sharing and content
engagement," said Rich Harris, CEO, AddThis. "As our tools, services and
data evolve in parallel, AddThis is uniquely positioned to help brands,
marketers and other companies capitalize on these behavioral data
shifts. We look forward to being on the forefront of these trends in
2014 and beyond."
For additional insights and a corresponding infographic, please visit: http://bit.ly/19f0t9t
AddThis personalizes the web with powerful, easy-to-use content
engagement tools, APIs and services. Reaching over 1.6 billion unique
consumers monthly, AddThis' tools are used by over 14 million domains
worldwide to power social sharing, increase engagement, boost traffic
and provide behavioral insights. Our proprietary technology processes
more than 300 terabytes of data daily allowing AddThis to provide brands
with sophisticated audience models and web-wide consumer insights that
enhance paid, earned and owned media strategies.
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