PR 20/20's Marketing Score Report Reveals How Gaps in Talent, Technology, and Strategy Impact Performance
(Marketwire Via Acquire Media NewsEdge) CLEVELAND, OH -- (Marketwired) -- 12/19/13 --
Key performance indicator (KPI) weaknesses at every stage of the marketing funnel affect the ability of organizations to achieve business goals, according to a study released by PR 20/20. The 2014 Marketing Score Report takes an inside look at how 318 professionals rate their organizations across more than 130 factors.
The report features analysis of how high performers excel in key marketing metrics; offers insight into 2014 marketing strategies; and identifies tips to improve overall marketing performance.
Sample report findings include:
The majority of organizations have aggressive growth goals and conservative budgets, creating a potential misalignment of expectations. Organizations founded post-1990 are at an advantage. They are more social media savvy, have higher marketing technology utilization scores, and are better at creating and distributing content. Organizations lack strength and diversity in their lead sources. Key digital channels, including organic search, social media, blogging, and premium content, are all rated on average as weaknesses. Organizations lack confidence in their internal marketing teams, which are particularly weak in key digital marketing skills. Many organizations lack, or are underutilizing, fundamental marketing technologies, including call tracking, marketing automation, and marketing analytics. Marketing automation high performers have significantly stronger lead-to-sale conversion rates, cost of customer acquisition (COCA), and overall Marketing Scores. Blogging high performers dominate all others in a number of critical marketing performance metrics, such as website traffic, lead volume, and lead quality scores.
For more information, download the free report: The 2014 Marketing Score Report.
About PR 20/20PR 20/20 is a performance-driven marketing agency that functions as an outsourced marketing team for small and midsize businesses, and inbound marketing specialists for large enterprises. The agency runs integrated marketing campaigns combining analytics, automation, content, email, public relations, search, social, strategy, and web. PR 20/20 is the inspiration behind The Marketing Agency Blueprint (Wiley, 2012) by founder and CEO, Paul Roetzer. For more information visit www.PR2020.com.
PR 20/20's Marketing Score is a free online marketing assessment tool designed to rate the strength of business and marketing foundations, forecast potential, and align expectations. The product was released into public beta in December 2012. For more information, visit www.TheMarketingScore.com.
Source: PR 20/20
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