United States Consumer Behavior 2014 - New Report on the $11 Trillion Market
(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/5d53nv/united_states) has announced the addition of the "United States Consumer Behavior 2014 - 10th Edition" report to their offering.
Consumer spending accounts for 69% of the U.S. gross domestic product, or $11.1 trillion. Consumer Behavior 2014 assesses how this spending is distributed, the consumer behaviors that affect spending, and marketing techniques used by companies to maintain or expand their share of this market.
Consumer Behavior 2014 presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing on general consumer behavioral topics, Consumer Behavior 2014 is the only resource that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys.
The demographics chapters present valuable insight into 25 segments, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, Affluent, and other consumer groups.
Key Topics Covered:
Part I: The American Consumer
Part II: Shopping Behaviors
Part III: Behavioral Analyses
Part IV: Affluent Consumers
Part V: Customer Brand Preferences
Part VI: Ethnic Focus
Part VII: Gender Focus
Part VIII: Generational Focus
Part IX: Segmentation
Part X: Geodemographics
Part XI: Communities
For more information visit http://www.researchandmarkets.com/research/5d53nv/united_states
Research and Markets,
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716
Sector: Consumer and Personal (http://www.researchandmarkets.com/categories.asp?cat_id=5&campaign_id=5d53nv)
((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.com on the world wide web. Inquiries to firstname.lastname@example.org)).
(c) 2013 M2 COMMUNICATIONS
[ Back To Technology News's Homepage ]