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TMCNet:  Drive to bring in winter tourists [Herald Express (UK)]

[December 26, 2013]

Drive to bring in winter tourists [Herald Express (UK)]

(Herald Express (UK) Via Acquire Media NewsEdge) THE English Riviera Tourism Company has launched a marketing campaign to promote winter escapes on the English Riviera to potential visitors.

The promotion is being driven through a new Facebook competition offering a luxury break for two and a meal for two. The competition is entered via a custom-built competition app created by digital marketing agency e-Strategy, which encourages entrants to share it on their own page of the social media site to gain more entries. The competition is complemented by Facebook advertising and associated PR to generate interest from the English Riviera's target audience.

The English Riviera has also introduced its Autumn and Winter Escapes website as a one stop shop for where to stay, things to do and what's on during the colder months, with a link through to special offers and Christmas and New Year packages.

Carolyn Custerson, chief executive of the ERTC, said: "A key objective of the tourism strategy is to lengthen the traditional summer season and this marketing push is designed to encourage our visitors to take a short break off-peak, so ultimately our tourism businesses will benefit from an extended season." Attractions are responding to the initiative.

Agatha Christie's holiday home at Greenway is open between Christmas and New Year together with Coleton Fishacre, near Kingswear, and the houses will be decked out in all their festive finery.

And this year, for the first time, the Dartmouth Steam Railway opened in November and December on Thursdays and Saturdays in the build up to its Santa Express trains and Yuletide service.

(c) 2013 ProQuest Information and Learning Company; All Rights Reserved.

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