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TMCNet:  Tripp Lite chooses Metra as Middle East distributor [Mid-East.Info]

[December 29, 2013]

Tripp Lite chooses Metra as Middle East distributor [Mid-East.Info]

(Mid-East.Info Via Acquire Media NewsEdge) Dubai-based IT distributor boasts solid track record of growth across 11 countries in MENA Dubai, UAE: Tripp Lite, a world-leading manufacturer of power protection, connectivity and IT infrastructure products, has signed Metra Computer Group to sell and support the vendor's portfolio of SMB and Enterprise solutions through more than 5,000 channel partners across the Middle East and North Africa (MENA).

Vipin Sharma, TrippLite's Vice-President for Middle East and Africa Vipin Sharma, Tripp Lite's Vice-President for Middle East and Africa (MEA), said: "Metra has an established reputation in the regional ICT industry, a factor that makes them an ideal partner for us to widen our business reach and develop our channel presence in emerging growth markets like Iraq, Saudi Arabia and Egypt." Sharma added that Metra will act as TrippLite's value-added distributor (VAD) and stocking wholesaler, offering a dynamic reseller base that covers all market segments from retail and SMB to corporate and enterprise. Through Metra, TrippLite aims to make its wide array of highly efficient, reliable and eco-friendly UPS, PDUs, KVM and Console Server switches, surge suppressors, rack enclosures, cooling and cables available to All IT and ICT users in the region.

"By partnering with Metra, we expect our sales performance and reach to grow markedly in the UAE and across the GCC and MENA," he added Established in 1982, Metra has been an important link in the technology value chain and creates sales and profitability opportunities for vendors and resellers through marketing programs, logistics services, technical support, financial services and product aggregation. The company supports operations through an extensive sales and distribution network throughout the Middle East region and has future plans to widely expand in the promising African market, which was another influencing factor in Tripp Lite's selection decision Mr Mohamed Eissa, Metra's Executive Vice President said: " Having witnessed the ICT boom in the region we believe TrippLite's innovative technology and Datacentre integrated solutions are well placed to respond to the needs of this rapidly growing industry and Metra with is vast experience and expertise in delivering value to its partners and its vendors is well poised to take these products and solutions to its partners." About Tripp Lite: Outstanding product reliability and exceptional service have been Tripp Lite trademarks for over 90 years. As the world's leading manufacturer of power protection equipment, Tripp Lite's innovati006Fns include the first UPS system designed specifically for personal computers and the world's most trusted premium surge suppressor—the Isobar®â€”with more than 19 million in use. Tripp Lite maintains the highest level of ready-to-ship inventory in the industry with more than 2,500 different products, including UPS systems, surge suppressors, line conditioners, power inverters, cables, connectivity products and network management accessories. Headquartered in Chicago, Illinois, Tripp Lite maintains a global presence with fully staffed offices worldwide. Tripp Lite's vision is built on the bedrock of its values: unsurpassed reliability, enhanced service and the highest quality products available. Additional information, including a list of Tripp Lite sales offices and authorized reseller partners, can be found by visiting Tripp Lite's website: (c) 2013 Provided by, an company

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