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TMCNet:  Medical Weight Loss Clinic Ushers in New Year with Revamped Menus

[December 30, 2013]

Medical Weight Loss Clinic Ushers in New Year with Revamped Menus

SOUTHFIELD, Mich. --(Business Wire)--

Medical Weight Loss Clinic (MWLC), a board certified physician-administered diet program with more 30 locations in Michigan and Ohio, today announced it is introducing updated diet plans. The changes, which are likely the most significant the programs have undergone since the company's inception more than 25 years ago, are being unveiled just in advance of the New Year. In addition to new content, dieters following the MWLC program also will notice the program materials have undergone a makeover, reflecting the company's refreshed corporate branding, which also is rolling out now.

"For many years, MWLC has been very successful in helping a lot of people achieve their individual weight loss goals, but as nutritional recommendations, the food industry and individuals' needs have evolved over time, so too must we," said David Paull, president of MWLC. "The canges will most definitely be welcomed, because we've expanded the options, adding more protein and starch choices to the menu, and also added flexibility to how often you can choose items from these categories."


The updated menu, which is intended to be less restrictive, easier to follow and offer greater results, also is better reflective of today's more informed palates and current food trends. New to the MWLC program, for example, are lean protein choices like venison, as well as healthy eating's new starch superstar, quinoa.

The changes also are directly reflective of MWLC patient feedback. "We are heeding our clients' calls," continued Paull. "We are responding directly to the feedback of our most valued stakeholders, our patients, and our updated approach is all about better meeting their needs."

New menu choices will be implemented in all MWLC clinics by Dec. 31, 2013. Information on MWLC and its programs is available at www.mwlc.com.

About Medical Weight Loss Clinic

Medical Weight Loss Clinic (MWLC) is one of the largest established medically supervised weight loss programs in the United States. It was founded in 1986 and has grown to more than 30 corporately owned clinics throughout Michigan and across northern Ohio. All MWLC programs are customized based upon a patient's medical profile and supervised by board certified doctors. Each patient receives one-on-one support from MWLC professionals with the focus of the weight loss program to help patients develop healthy and satisfying eating habits. This year alone, Medical Weight Loss Clinic patients will lose in excess of two million pounds. For more information, go to www.mwlc.com.


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