|[December 30, 2013]
Hasbro Survey Finds 78 Percent of Americans Plan to Party at Home This New Year's Eve
PAWTUCKET, R.I. --(Business Wire)--
For the second year in a row, when the clock strikes Twelve on New
Year's Eve, the majority of Americans will find themselves ringing in
the New Year at home instead of out on the town, according to a new
survey by Hasbro (NASDAQ: HAS). Seventy-nine percent of women and 76
percent of men, up from 70 percent last year, will opt for a more
low-key celebration. To make the most of a festive night at home, Hasbro
recommends some friendly game night competition to get the good times
rolling on December 31.
And while most (56 percent) seem to want to keep the competition light
and friendly, 81 percent of 18 to 24 year-olds admit to "bending the
rules" in order to win when playing games. It turns out it's not all fun
and games for everyone, particularly in the Midwest and Northeast, the
two regions that admit to "bending the rules" the most.
To ensure a New Year's party (or any holiday party!) is a memorable one,
Hasbro worked with entertaining expert Julie Edelman (News - Alert), "The Accidental
Housewife," to come up with some helpful advice for New Year's revelers.
"The most important part of New Year's Eve is appreciating the people
you're with and celebrating the holidays with friends and loved ones in
a lighthearted and special way," said Edelman. "It's not about being
somewhere fancy but rather it's about the quality time shared as we say
goodbye to one year and welcome in the next. A night at home spent
laughing and having fun over games is the perfect way to connect and do
just that." Edelman's tips for a memorable and seamless game night
SERVE FUN FINGER FOODS that are easy to eat with one-hand so
you can put on an oversized green foam finger and play the hilarious
new POINTING FINGERS game with your family & friends.
PARTY & PLAY AT ONCE! Get the party started instantly with CATCH
PHRASE, the pass-it, shout-it, guess-it game you can hold in one
hand while keeping your drink/food in the other!!
MAKE NEW FRIENDS. With the new 'ask a friend' feature in the TRIVIAL
PURSUIT PARTY game, you can ask others to help out with your
questions. It's a great way to break the ice with new friends at the
CREATE A MENU OF FUN YUMS. Come up with fun, games-themed names
for the food and drinks at the party, like a "Scattergories Sandwich
Sampler" or a "Taboo Twist."
ADD IN SOME HOLIDAY-HEMED RULES. For every round won, a team
can share favorite memories from 2013, or for every TABOO buzz,
players can share a New Year's resolution they'll be making.
SNAP 'N SHARE THE FUN. Set up some silly hats or homemade
trophies for the victors and be sure guests capture photos of
themselves celebrating their wins. Share the pictures on social
channels or send them around to your guests the day after the party to
relive the fun of New Year's.
Looking for some game suggestions? Visit PartyMore.Hasbro.com
Hasbro's line of party games include something for everyone to get the
party started and keep it going past midnight this New Year's. The
all-new POINTING FINGERS game is the perfect ice breaker
to get the party going as guests wear oversized foam fingers and
literally point out hilarious things about each other like, who's eaten
something off the floor, or fallen asleep at work the most? Point out
the person who is the most likely to have done so and earn points for
being right! Players will be amazed at the funny things they'll learn
about their friends and family!
To keep the party going, break out favorites like CATCH PHRASE,
TABOO, CRANIUM, SCATTEGORIES, or TRIVIAL PURSUIT PARTY games to
keep guests mingling and laughing well past the strike of Twelve. And,
along with the POINTING FINGERS game, new titles joining the
collection like the DRAW SOMETHING PARTY and FUNNY OR DIE games
are sure to become staples in everyone's party games lineup.
On New Year's be sure to upload pictures of your party to the Hasbro
Game Night Facebook (News - Alert) page or tweet them @HasbroGameNight, #HasbroHolidays.
Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling
the fundamental need for play for children and families through the
creative expression of the Company's world class brand portfolio,
including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE
GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to
television programming, motion pictures, digital gaming and a
comprehensive licensing program, Hasbro strives to delight its global
customers with innovative play and entertainment experiences, in a
variety of forms and formats, anytime and anywhere. The Company's Hasbro
Studios develops and produces television programming for more than 170
markets around the world, and for the U.S. on Hub Network, part of a
multi-platform joint venture between Hasbro and Discovery Communications
(NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to
corporate social responsibility, including philanthropy, Hasbro is
helping to build a safe and sustainable world for future generations and
to positively impact the lives of millions of children and families
every year. It has been recognized for its efforts by being named one of
the "World's Most Ethical Companies" and is ranked as one of Corporate
Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.
The Hasbro New Year's Eve Survey was conducted by Wakefield Research (www.wakefieldresearch.com)
among 1,000 nationally representative U.S. adults ages 18+, between
November 26th and December 2nd, 2013, using an email invitation and an
online survey. Quotas have been set to ensure reliable and accurate
representation of the U.S. adult population 18+.
Results of any sample are subject to sampling variation. The magnitude
of the variation is measurable and is affected by the number of
interviews and the level of the percentages expressing the results. For
the interviews conducted in this particular study, the chances are 95 in
100 that a survey result does not vary, plus or minus, by more than 3.1
percentage points from the result that would be obtained if interviews
had been conducted with all persons in the universe represented by the
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