|[December 30, 2013]
Choosy Mobile App Launches to Drive High-Quality Interactions
NEW HOPE, Pa. --(Business Wire)--
Just in time for the New Year, MeetMe,
Inc. (NYSE MKT:MEET), the public market leader for social discovery,
announced the launch of Choosy, a new stand-alone application for
meeting new people. This application is optimized to encourage
high-quality connections with new people and is separate from the
company's core MeetMe application.
"Choosy asks simple questions to break the ice among users," said Geoff
Cook, CEO of MeetMe. "Many users of social apps, like Tinder, tend to be
bombarded with low-quality messages like 'hey,' or 'what's up.' Choosy
solves this problem by using simple icebreaker questions. Rather than
relying on double-sided matches based only on the quality of a profile
photo, Choosy drives high-quality conversations by helping its users say
something of interest. With so many New Year's resolutions around
relationships and meeting new people, we pushed to get the app out as
close to the New Year as possible."
To meet people on Choosy, you must first answer simple questions chosen
by the users themselves. Those users then have a choice to accept or
reject your answers. If they accept, you can continue the conversation
that started with your answer. If they reject you, they may provide a
reason to help you improve future answers, and then you can no longer
communicate with that user.
"Choosy's mission, as well as the mission for all of our apps, is to
facilitate and deepen connections among people," said Catherine Cook,
co-founder and Vice President of Brand Strategy of MeetMe. "As an avid
user of people discovery apps, I know too well just how many low quality
messages you receive. Choosy povides a useful filter. Only people who
answer your question 'right' can message you - and now you have
something to talk about."
Choosy is now available on Android (News - Alert) and available for download in the
Google Play Store, and is scheduled to be available on iPhone (News - Alert) in the
About MeetMe, Inc.
MeetMe® is the leading social network for meeting new people in the US
and the public market leader for social discovery (NYSE MKT:MEET).
MeetMe makes meeting new people fun through social games and apps,
monetized by both advertising and virtual currency. With 60% of traffic
coming from mobile, MeetMe is fast becoming the social gathering place
for the mobile generation. The company operates MeetMe.com and MeetMe
apps on iPhone, iPad, and Android in multiple languages including
English, Spanish, Portuguese, French, Italian, German, Chinese
(traditional), Russian and Japanese.
Cautionary Note Concerning Forward-Looking Statements
Certain statements in this press release are forward-looking statements
within the meaning of the Private Securities Litigation Reform Act of
1995 including statements regarding expected performance of the new
application, its optimization to encourage high-quality connections with
new people, its ability to connect people with icebreaker questions, and
the future availability of the application on iPhone. All statements
other than statements of historical facts contained herein, including
statements regarding the continued growth in our core platform, are
forward-looking statements. The words "believe," "may," "estimate,"
"continue," "anticipate," "intend," "should," "plan," "could," "target,"
"potential," "is likely," "will," "expect" and similar expressions, as
they relate to us, are intended to identify forward-looking statements.
We have based these forward-looking statements largely on our current
expectations and projections about future events and financial trends
that we believe may affect our financial condition, results of
operations, business strategy and financial needs. Important factors
that could cause actual results to differ include the risk that users
will not accept our mobile application or that not enough people will
use the application to create a large pool of other users, thereby
diminishing the experience for the application's users, the risk that
our new application will not function easily or otherwise as
anticipated, the risk that unanticipated events affect the functionality
of our application with popular mobile operating systems, any changes in
such operating systems that degrade our mobile application's
functionality and other unexpected issues which could adversely affect
usage on mobile devices. Further information on our risk factors is
contained in our filings with the SEC (News - Alert), including the Form 10-K for the
year ended December 31, 2012 and the Current Reports on Form 8-K filed
with the SEC on May 1, 2013, October 1, 2013 and November 6, 2013. Any
forward-looking statement made by us herein speaks only as of the date
on which it is made. Factors or events that could cause our actual
results to differ may emerge from time to time, and it is not possible
for us to predict all of them. We undertake no obligation to publicly
update any forward-looking statement, whether as a result of new
information, future developments or otherwise, except as may be required
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