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Get to a Better You in 2014 With the Tyson Foods "Just Add This" Program
[January 02, 2014]

Get to a Better You in 2014 With the Tyson Foods "Just Add This" Program


SPRINGDALE, Ark. --(Business Wire)--

Many people set goals to improve their well-being in the new year. Tyson Foods, Inc. (NYSE: TSN), makers of Tyson® Grilled & Ready® fully cooked chicken and beef products, is helping people do just that with a few simple steps through its new "Just Add This" program. The program encourages people to make small adjustments to existing routines to form new habits that lead to a better, more healthful lifestyle. Now, through March anyone can join the "Just Add This" program at Facebook.com/GrilledAndReady by clicking on the Just Add This tab. When consumers visit the tab, they will find motivational tips to help them reach their goals, along with daily recipes and good-for-you prizes.

Tyson(R) Grilled & Ready(R) Chicken Breast Strips (Photo: Business Wire)

Tyson(R) Grilled & Ready(R) Chicken Breast Strips (Photo: Business Wire)

The premise of the "Just Add This" program is simple - just add a better-for-you ingredient, like Tyson® Grilled & Ready® chicken, to a favorite salad or just add a 10 minute power walk to a daily routine and be on the way to a better lifestyle. The program offers guidance and tools to make smarter eating choices and identify ways to squeeze in some exercise, even for those people with busy schedules. When visiting the program tab, people will find simple tips, delicious recipes made with 100 percent natural Grilled & Ready chicken - most under 500 calories - and they can enter to win weekly prize giveaways, including a Trek® Women's Road Bike, Lululemon® gift card, Kindle FireTM Tablet and more.

To show just how easy it is to make improvements to a daily routine, Tyson Foods has partnered with the experts at Fitness magazine. It's not about mking drastic changes; it's all about making small adjustments, such as:



  • To power through a workout, just add super-motivating music to a playlist and crank it up during the last part of the session, which tends to be the most tiring. Music can increase the intensity of exercise, and at the same time decrease how difficult it feels.
  • To shop smarter at the supermarket, just add a healthy snack like a piece of string cheese and an apple before hitting the store. Hungry shoppers buy 45 percent more high-calorie foods than shoppers who aren't hungry.

"Helping people reinforce changes they make in January to become long term habits is our goal; so we decided to run this program for three months instead of one month, as we've done in previous years," said Dan Uskert, product manager for Tyson Foods. "We all have busy schedules that can make it difficult to eat well. By incorporating better food choices, such as 97 percent fat-free Grilled & Ready chicken, people can make effortless, healthy meals at home, even when pressed for time."

With this program Tyson Foods is also giving consumers an opportunity to share how they've been making smarter food choices in 2014. It is inviting people to submit a recipe that they improved by just adding Grilled & Ready chicken - or by taking an existing recipe that is made with Grilled & Ready chicken and adding a good-for-you ingredient. Submissions will be accepted through the program's Facebook (News - Alert) page between February 17 and March 17, 2014. One winner will receive an all-expense-paid weekend getaway to a Taste of Home Cooking School where they will be given the opportunity to demonstrate their recipes to other cooks.


For more information on Tyson® Grilled & Ready products and the "Just Add This" program, please visit: www.GrilledAndReady.com and Facebook.com/GrilledAndReady.

Tyson® Grilled & Ready chicken is fully-cooked, 97 percent fat free and has no artificial ingredients and no preservatives, making it a delicious and smart way to make eating right part of your routine. There are also Grilled & Ready beef products available. Tyson® Grilled & Ready products can be found in the grocers' refrigerated and freezer sections. Grilled & Ready frozen products are conveniently packaged in re-sealable space-saving bags. This allows home cooks to use what they need to create delicious meals in minutes, while the rest stays fresh for the next quick-fix dish.

The frozen line includes chicken breast strips, chicken breast fillets, fajita chicken breast strips, sweet Asian chicken thighs, chicken breast chunks, oven-roasted diced chicken breast, Southwestern chicken breast strips and seasoned steak strips. The refrigerated line includes smaller sizes of all these products, with an additional flavor of honey BBQ seasoned chicken breast strips also available.

About Tyson Foods, Inc.

Tyson Foods, Inc. (NYSE: TSN), with headquarters in Springdale, Arkansas, is one of the world's largest processors and marketers of chicken, beef and pork, the second-largest food production company in the Fortune 500 and a member of the S&P 500. The company was founded in 1935 by John W. Tyson, whose family has continued to be involved with son Don Tyson leading the company for many years and grandson John H. Tyson serving as the current Chairman of the Board of Directors. Tyson Foods produces a wide variety of protein-based and prepared food products and is the recognized market leader in the retail and foodservice markets it serves.

The company provides products and services to customers throughout the United States and approximately 130 countries. It has approximately 115,000 Team Members employed at more than 400 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson Foods strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it.


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