|[January 02, 2014]
BRE Properties Inc. Bolsters Its Leasing Process with Yardi PopCard
SANTA BARBARA, Calif. --(Business Wire)--
Yardi announced today that BRE Properties Inc. has improved its
apartment leasing process since adopting Yardi PopCard™.
PopCard gives BRE complete visibility into its leasing activities
with automated workflows that channel leasing and customer relationship
management activities into one integrated system. Real-time notification
lets BRE leasing agents pursue leads immediately. The solution also
helps BRE target its advertising resources effectively by tracking every
prospect's advertising source. Lead information is automatically
recorded in BRE's Yardi
Voyager® property management and accounting system.
"In the short time we've had PopCard we've heard great anecdotal
comments from our leasing team members. They can pursue leads the minute
they get them. There's more accountability, they're more organized in
their follow-up, and they can see what needs to be taken care of if a
coworker is out a day or two," said John Selindh, group vice president
of sales and marketing for BRE.
He added, "Pulling information from our previous system was a very
onerous process, and by the time we were reviewing reports it could be
days old. Now it's instantaneous. PopCard also submits automated reports
to my email inbox every Monday morning, and I can immediately review our
properties' performance. From a management standpoint, it's awesome to
have the follow-up reporting that we didn't have in the past.
"PopCard has given us a very important tool to dig in and understand the
leasing process and how we can improve our performance."
"PopCard is part of Yardi's comprehensive marketing and resident
services suite of solutions that's designed to improve the leasing
experience for leasing companies and their customers," said Terri Dowen,
senior vice president of sales for Yardi. "By scheduling and managing
the follow-up process, PopCard ensures this vital step doesn't slip
through the cracks. PopCard's reporting functionality provides reliable
information on leads, marketing spend, and agent performance that
supports good business decisions."
"We've rolled out a number of initiatives at BRE, and this has been by
far one of the smoothest enterprise-wide, not just because the
technology has worked well but also the way it's been received," Selindh
said. "PopCard is very popular with our team. It gives us wonderful new
management tools that I know will make us more effective as a company."
About BRE Properties Inc.
San Francisco-based BRE Properties Inc. is a real estate investment
trust that develops, acquires and manages highly desirable apartment
communities in the West's most sought-after places to live. The
company's portfolio includes approximately 22,000 apartment homes in 75
communities. For more information, visit www.breproperties.com.
Now in its fourth decade, Yardi® is committed to the design,
development and support of software for real estate investment
management and property management. With the Yardi Multifamily Suite™,
Yardi Commercial Suite™, Yardi Investment Suite™ and
Yardi Orion™ Business Intelligence, the Yardi Voyager® platform
is a complete real estate management solution. It includes operations,
accounting and ancillary processes and services with portfolio-wide
business intelligence and platform-wide mobility. Yardi is based in
Santa Barbara, Calif., and serves clients worldwide from offices in
North America, Asia, Australia, Europe and the Middle East. For more
information, visit www.yardi.com.
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