|[January 03, 2014]
Game On: Tobii and SteelSeries team up to bring gamers the world's first mass-market eye-tracking peripheral
LAS VEGAS --(Business Wire)--
Technology, the global leader in eye tracking, and SteelSeries,
a leading manufacturer of top-quality gaming gear, today announced a
partnership to launch the world's first mass-market consumer
eye-tracking device for gamers. At International CES (News - Alert) 2014, Tobii and
SteelSeries will be at Unveiled on Jan. 5 and in the LVCC South Hall 2,
Booth #25333, Jan. 7-10 showcasing the richer, more immersive
gaming experience that will be possible using eye tracking in a variety
of games, for instance real-time strategy and first-person shooter
games. Game developers who want to lead the innovation and be part of
the first wave of eye-tracking games can preorder the Tobii EyeX
Developer Kit at a special
price of $95 during the show.
"We're proud to announce this new partnership at CES. As the leader in
eye-tracking technology, Tobii is positioned not only to impact but also
to change the way that gamers experience and play games," said Bruce
Hawver, CEO of SteelSeries. "Eye tracking is something entirely
different and exciting for this consumer market, and we are thrilled to
be working alongside Tobii and the developer community to deliver an
entirely new technology to this industry."
SteelSeries expects to announce further details about the partnership
and products over the next several months. The Tobii EyeX Controller,
which will be showcased at CES, will be an example of how eye-tracking
peripherals can look and function.
"We are thrilled to be partnering with SteelSeries to bring a truly
revolutionizing gaming product to market that will be a key milestone
for expanding eye tracking into new, exciting, mass consumer markets,"
said Henrik Eskilsson, CEO of Tobii Technology. "SteelSeries is
recognized for premium products and a deep commitment to gaming and game
development. Our organizations complement each other in a way that
creates optimal conditions for eye tracking to provide amazing new
experiences for gamers and to bring about a major evolution in human
Gaming immersion never experienced before
The eyes are used to signal intent and interest, guide your actions,
aim, express emotions, and more. This xtremely powerful dimension of
interaction enabled by eye tracking opens up richer and more immersive
gaming scenarios with games that respond to the player in ways that
until now have not been possible, such as:
Natural interaction - Characters' behavior is influenced by eye
contact just as in real life. A shy person might look away. Or someone
might become upset if you stare at him too long.
Revealing intentions - In FIFA, you select the player to whom
you want to pass the ball with your gaze so you can continue to
operate the selected player with your controls. However, your gaze may
also reveal your intentions to your competitors - just as in real life.
Aiming at gaze point - Aim your flashlight or weapon where you
look. Then use the regular controls to shoot.
Moving as in real life - You move around in a more natural way.
Lean forward to look around corners, or pull back to hide. Your gaze
reveals your intent, and the opponent may ambush you or change its
Tobii eye tracking increases the bandwidth between the gamer and the
game, allowing gamers to do more at the same time, which also creates a
richer gaming experience. Add an extra aiming mechanism, remove the
interruption of the game play by creating easier access to menus and
commands, or make games with complex controls easier to learn.
"The integration of eye tracking into the game experience is literally a
game changer - not only for the gamers themselves but also for
developers," said Hawver. "Eye tracking capabilities offer game
developers a new, creative approach to game development. It becomes a
truly immersive experience for players."
Tobii CES special: $95 Tobii EyeX Developer Kit preorder price
The Tobii EyeX dev kit makes implementation of Tobii eye tracking in
games and other software easy. It includes Tobii's industry-leading
eye-tracking hardware, unique middleware and development framework, and
inspiration from out-of-the-box functionality in a wealth of
applications and games. The kit, which will start shipping in March, is
available for $95 (regularly $195) from Jan. 3-31 with the promotional
code "CES2014" at www.tobii.com/eyex.
"Tech enthusiasts and gamers around the world are waiting for eye
tracking to happen in consumer devices, and the expectations are
extremely high. For those who want to be part of the next big thing in
gaming and computer interaction, don't wait," said Henrik Eskilsson, CEO
of Tobii Technology. "With the SteelSeries device on the way, the time
is now if you want to be among the first to bring eye tracking into
games and apps. With Tobii EyeX, you get the tools to innovate and
unleash your full creativity in developing the ultimate experience in
Tobii's Booth #25333 on the CES floor plan
About Tobii Technology
Tobii Technology is the global leader in eye tracking and gaze
interaction. Tobii delivers comprehensive, market-leading gaze solutions
and OEM eye tracking components for applications such as computers,
gaming and vehicles. Tobii's eye tracking technology has accelerated the
development of gaze interaction in personal computing, transformed
research in many fields and enabled communication for thousands of
people with special needs. Founded in 2001, Tobii continues to achieve
rapid annual growth and receive awards and recognition for its
accomplishments. Based in Sweden, Tobii has a global presence, with
offices in the U.S., China, Germany, Japan and Norway, as well as a
worldwide network of resellers and partners. For more information, visit www.tobii.com.
SteelSeries is a leading manufacturer of top quality gaming peripherals
from headsets, keyboards and mice to controllers, surfaces and software.
For more than a decade, SteelSeries has been on the forefront of
designing and creating gear for gamers. The company's continued
innovation also comes in collaboration with the world's leading
professional gaming teams and partners. SteelSeries is a global brand
that continues to support the growth of competitive gaming tournaments
and electronic sports leagues through professional team sponsorships,
partnerships and community support. For more information, please visit www.steelseries.com.
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