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AdTheorent® Releases Q4 Mobile Ad Performance Report Summary for Electronics IndustryNEW YORK --(Business Wire)-- AdTheorent, Inc., the largest 2nd generation mobile ad network, today announced summary findings from internal electronics industry mobile ad performance analyses conducted across its network during Q4 of 2013. Tapping its robust data-driven predictive modeling platform, the company analyzed 1.2 billion impressions from electronics advertising campaigns for insights regarding the highest performing ad units, operating systems and devices as well as outside factors that influence mobile advertising engagement. As CES (News - Alert) 2014 commences this week in Las Vegas, fresh user data related to mobile advertising engagement will be beneficial for electronics manufacturers and their ad agencies. AdTheorent Q4 Mobile Ad Report: Consumer Electronics (Photo: Business Wire) Performance Matters - Advertisers need to consider unit type, device, operating system and key media verticals
It's not just fair weather clicking - Advertisers should consider weather factors to achieve higher CTR Humidity plays a role in CTR. Nationwide, the highest average CTR was achieved when there is very low humidity. However, AdTheorent discovered reginal engagement increased when humidity levels were at their most 'normal':
Precipitation impacted CTR as well. Overall, CTR was 8 percent higher when it was raining. However, regionally:
Temperature also played a role in CTR. In the Northeast, CTR was highest when the weather was above 88 degrees -- representing a 58 percent increase compared to when the temperatures were low, between 33 and 50 degrees. The Great Lakes region saw the highest CTR compared to all other markets when temperatures were between 33 and 50. "What makes AdTheorent standout from other ad networks and makes us successful for advertisers is our ability to quickly harness and analyze Big Data to deliver data-driven results that yield huge response rates," said Anthony Iacovone, CEO and Co-Founder of AdTheorent. "Our technology allows us to identify users that are extremely likely to convert and it bids on those impressions accordingly. Our technology platform also lets us to gather statistically significant insights across millions of impressions to deliver intelligence to advertisers, as demonstrated by our Q4 analyses in the category of electronics. We're pleased to share some of these insights as we head into the largest electronics show of the year." Did you know? In analyzing multiple factors across certain groups, AdTheorent's engagement data revealed certain subsets of "power users" (considering myriad user traits) who drive higher CTR as compared to average mobile users. For example:
About the Data AdTheorent's technology platform analyzed more than 1.2 billion impressions across its mobile ad network for electronics campaigns during the period of October 1, 2013 through December 25, 2013. The data set was pulled from ad campaigns of six of the largest electronics companies in the US. To view a summary infographic of AdTheorent's findings, please visit http://www.adtheorent.com/research/q4-mobile-ad-performance-report-electronics-industry. About AdTheorent® AdTheorent is the world's first predictive mobile ad network, powered by a next-generation technology platform built to address the specific needs of the mobile advertising ecosystem. AdTheorent's mobile advertising platform was built from the ground up to combine advanced, predictive, data technology that incorporates RTB and a proprietary real-time learning machine ("RTLM") to achieve dramatic improvements in mobile advertising performance with the benefits of first generation mobile ad networks - premium mobile sites, brand safety, execution, and managed services. AdTheorent's platform uniquely combines every major category of data about mobile consumers into precise and accurate adaptive models that identify the best ad impressions for improved conversion and awareness, and places bids in real-time within brand advertisers' pricing parameters. The result to brands and marketers is higher conversion rates at a significantly lower cost -- The Intelligent Impression®. For more information, visit: www.adtheorent.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140107006070/en/ |