|[January 07, 2014]
Mercury Unveils Mobile- and Social-Powered Gift Card and Rewards Service to Help Small Business Merchants Grow
DURANGO, Colo. --(Business Wire)--
Mercury Payment Systems, LLC, an award-winning provider of payment
technology and services for small to mid-sized businesses, today
announced the launch of Mercury StoreCard™, a gift, rewards, mobile
payments and promotions card all in one.
Consumers can use the Mercury StoreCard as a gift card or a reloadable
stored-value card to earn cash back loyalty rewards on every StoreCard
purchase. The Mercury StoreCard can also be converted into a digital
gift card via Apple (News - Alert)® Passbook® or an Android
marketplace app, allowing consumers to pay for purchases with either
their physical card or smartphones, creating mobile payment convenience.
Consumers can also use their smartphones to view their Mercury
StoreCard's balances, manually or automatically reload their cards, send
custom-printed gift cards to their family and friends, and share
promotional gift cards via social media.
"With Mercury StoreCard, we're making gift card and rewards programs
simple for the consumer to use and simple for the merchant to manage,"
said Travis Priest, vice president of value added services for Mercury.
"With smartphones becoming a global phenomenon, merchants find it
compelling to integrate mobile payments to connect with the digital
consumer. Mercury StoreCard gives them the mobility they are looking for
while tying it to services like rewards programs and prepaid services
tat create stickier customer relationships."
Removing Barriers to Help Compete with Big Box (News - Alert) Stores
For the merchant, Mercury StoreCard addresses a technology gap in the
marketplace. Smaller merchants want the marketing power of a big box
store, but typically lack the budget and technical expertise to carry
out a complicated customer loyalty program. Integration with their
existing point-of-sale (POS) system and checkout process remains
challenging and creates barriers to entry for most small businesses.
Mercury StoreCard helps remove those barriers by working seamlessly with
the merchant's existing POS system, and payments made with a Mercury
StoreCard are processed like any other gift card transaction. This
removes much of the effort and complexity that so often accompanies a
merchant's adoption of a new payment technology.
Growing Demand for Mobile, Gift, and Rewards Solutions
Mercury StoreCard was inspired by the increasing demand for mobile,
gift, and rewards payment solutions. Prepaid was the fastest-growing
payment type in the U.S. over five years from 2007 to 2012, according to
a May 2013 Nilson Report. Concurrently, mobile wallets are becoming
increasingly popular among both consumers and merchants. Worldwide
mobile payment transaction values surpassed $171.5 billion in 2012, a
61.9 percent increase from 2011, according to Gartner (News - Alert) Research. Mercury
StoreCard is launching at the intersection of these growth trends, and
making each of these technologies more accessible to the broader small
to mid-sized merchant market.
Mercury StoreCard will be available to select customers in February
2014, with a broader rollout planned for mid-year.
Mercury Payment Systems, LLC is an award-winning payment processing
company committed to simplifying the payment chain in support of "main
street" merchants. The Mercury Network™ is trusted by more than 3,000
point-of-sale (POS) dealers and developers.
The MercuryPay™ processing platform provides fast and secure payments
with high-availability transaction approvals. The Mercury Network™
provides merchants with a network of local POS dealers and software
developers to help the merchant install, connect, use, update, and
expand their choice of POS system, rather than only provide remote
support. For more information about Mercury, please visit www.mercurypay.com or
follow on Twitter (News - Alert) @mercurypay.
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