ShuGeek - the online store for all your geek needs [T-break Tech (Middle East)]
(T-break Tech (Middle East) Via Acquire Media NewsEdge) When it comes to geeky gifts, there are very few avenues to find such treasured gems. Of course, there’s always the eternal ballpit that is Amazon, but often shipping things across can be a bit pricey. Enter the minds at ShuGeek, a local website aimed at serving truly geeky products without costing a small fortune. I sat down with Moustafa Mahmoud, self-dubbed “Executive Ninja @ ShuGeek” to find out more about the site and its plans.
What was the inspiration behind setting up ShuGeek? Why did you decide to open a store that tailored to all gifts great and geeky?
We are a group of geeks who have been living in the UAE for quite some time, and we know that there is a very large community of lovers for everything geeky and unique. We studied the market for a long time and our research showed that this niche isn’t catered for (at least not in the way we as geeks like it to be!). So we decided to take matters into our own hands Our team comes from a very diverse business and technical background, and we had all the elements and resources to create an awesome and cool startup to cater for this demand. So fueled by raw geek power, infinite passion, and tons of legendary ideas, ShuGeek was born!
Where do you source your products from?
That’s an easy one: from all over the world! However, the products are carefully selected and tested by our resident geeks and they need to pass their geekometer before we decide to sell them
Are you touting yourselves as the local equivalent of sites like ThinkGeek?
In the beginning this was the plan. However, we quickly discovered that our ambitions are much more than just being another online store with unique products. We have plans to offer a platform for geeks to invent, manufacture and even sell their own products through ShuGeek. We even have our own comic book series based on characters we created, some with super powers! You can check out the first couple of episodes at our blog. Lot more to be released soon We want to create a true geek community in the region, where uber-geeks can feel at home and surrounded by friends, and where everyone else can find something special and unique that’s bound to fascinate and amaze them. We’re in the business of being cool.
e-Commerce has been on the rise in the region but isn’t as active as other parts of the world. What do you think are some factors that still make people hesitant to buy things online?
e-Commerce has come a long way in the region so far, but as you mentioned it’s still not as mature as other parts of the world. While this might look at first glance as a bad thing, at its core it represents a massive opportunity for explosive growth if the proper enablers are in place. The market appetite and demand is definitely there, but there’s a lot of work to be done in order to serve it in an efficient way. In 2013 a lot of things happened that improved the business of e-commerce in the region, and the ShuGeek team is doing it’s part as well. We’re leading a group called “E-Commerce in the UAE” and we’re delivering a series of classes called the “E-Commerce Master Class” series. The aim of this is to equip people with the proper knowledge and tools that they need to launch their e-commerce ventures. We have more than 105 RSVPs for our next event. All our classes are completely free, we believe that knowledge should be free for all, true geek spirit
Are you planning to run any member offers or member benefits for people who sign up?
Yes we already do. Return customers get discounts, plus we’re running a lot of promotional campaigns, some of up to 50% discount on all our merchandise!
What are you doing to promote the site?
We launched at 9:10 AM, on 11/12/13 (isn’t that just cool?). So we’ve been live for less than a month, however we’ve been very busy promoting ShuGeek directly and indirectly. We have some of the most awesome digital marketing ninjas working with us online, they even created a series of teaser videos which were released over the weeks leading up to the launch, you can check them out at our YouTube channel . We have great plans for our YouTube channel, and we’ll be creating a lot of unique content for our fans.As I mentioned, ShuGeek aims to be more than an online store, so our offline efforts are focused on developing the community and helping them with everything we’ve got. The Master Class series was the first step in that direction
What’s your favorite geeky item from shugeek.com?
The Iron Man Arc Reactor LED Light-up Shirt of course, it’s an exact replica of the shirt Tony Stark was wearing in his lab in Iron Man 3. I love it!
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