|[January 14, 2014]
FUJIFILM SonoSite and Vivid Medical Inc. Partner to Provide Access to a Low Cost, High-Resolution Video Intubation Solution
BOTHELL, Wash. --(Business Wire)--
SonoSite, Inc., the world leader and pioneering specialist in
bedside and point-of-care ultrasound, today announced a partnership with
Vivid Medical Inc. of Palo Alto, CA (News - Alert), to co-promote the VividTrac® Video
Intubation Device. VividTrac is the world's first and only single-use,
"open access" video intubation device with a USB interface that connects
easily to a variety of display options. By simply plugging the VividTrac
device into a compatible system, clinicians will have access to
high-resolution video intubation to enhance patient safety and care.
VividTrac® Video Intubation Device (Photo: Business Wire)
"There is significant clinical evidence supporting the speed and
accuracy benefits1-3 of video intubation," said FUJIFILM
SonoSite's President and CEO Kevin M. Goodwin. "However, due to the
limited number of available video intubation systems in some hospitals
and clinics, video intubation is typically reserved for only the most
difficult cases. By adding VividTrac's 'plug-and-play' intubation
capabilities to our portfolio of point-of-care medical tools, SonoSite
is able to build on its rich history of providing clinicians with access
to new visualization technologies that help reduce risk and contribute
to better and more affordable health care."
Developed by Vivid Medical, this pocket-sized, single-use device
delivers a consistently high and reliable performance. With a built-in
anti-fogging lens and magnified field of view, it provides clear,
high-resolution images for accurate tube placement and high rates of
first-pass intubation success. This is particularly important during
emergency situations where every second is critical. And, because
VividTrac is a single-use device with an integrated endotracheal tube
(ETT) channel, no subsequent sterilization or special capital equipment
purchase is required.
Mina Farr, the CEO of Vivid Medical and an expert in the field of
opto-electronics and optical systems, said, "The ability to see what
you're doing helps reduce complications associated with the traditional
direct approach of intubating. Because it helps deliver better patient
outcomes, I feel all patients should be intubated with the assistance of
video. We designed VividTrac to address the high cost of ownership
associated with video options availableon the market today."
Currently able to integrate with a variety of display options,
VividTrac's architecture is being modified to enable its compatibility
with SonoSite ultrasound systems. Because both video airway management
and ultrasound play an important role in resuscitation, the convergence
of these critical technologies has been enthusiastically applauded by
customers shown demonstrations of VividTrac linked with SonoSite systems
while still a work in progress. "Based upon this overwhelming feedback,"
said Goodwin, "we envision that many SonoSite ultrasound systems could
be upgraded in the future to provide further access to video intubation.
One of our ultimate goals is to achieve integration on all our devices."
VividTrac is now available in the United States through SonoSite. For
more information, including how to purchase the device, visit http://www.sonosite.com/products/vividtrac.
About FUJIFILM SonoSite, Inc.
FUJIFILM SonoSite, Inc. is the innovator and world leader in bedside and
point-of-care ultrasound, and an industry leader in ultra high-frequency
micro-ultrasound technology. Headquartered near Seattle, the company is
represented by 26 subsidiaries and a global distribution network in over
100 countries. SonoSite's portable, compact systems are expanding the
use of ultrasound across the clinical spectrum by cost-effectively
bringing high-performance ultrasound to the point of patient care. For
more information, go to: www.sonosite.com.
FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous
innovation and leading-edge products to a broad spectrum of industries,
including electronic imaging, digital printing equipment, medical
systems, life sciences, graphic arts, flat panel display materials, and
office products, based on a vast portfolio of digital, optical, fine
chemical and thin film coating technologies. The company was among the
top 10 companies around the world granted U.S. patents in 2012, and in
the year ended March 31, 2013, had global revenues of $26.7 billion*.
Fujifilm is committed to environmental stewardship and good corporate
citizenship. For more information, please visit www.fujifilmholdings.com.
* At an exchange rate of 83 yen to the dollar.
About Vivid Medical
Medical was founded by Mina Farr in 2007 as a medical technology
company that develops open system medical instruments that are
compatible with today's digital environment and standards. The company's
goal is to revolutionize medical imaging procedures by eliminating the
need for investments in separate, standalone proprietary digital
imaging, computing, communication, and storage systems. Visit www.vividmed.com
for more information.
Clinical Evidence and Sources:
P, et al. Anesthesiology 2009; 110:32-7
CA 3rd, et al. Annals Emer Med 56:83, 2010
MA, et al. Prehosp Emerg Care 14:278, 2010.
All product and company names herein may be trademarks of their
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