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TMCNet:  Mixcloud Unveils New Web Presence; While the Rest of the Web Continues to Move Towards Short Form Content, Digital Music Platform Bucks the Trend Leading Long Form Audio with 'Mixcloud X'

[January 15, 2014]

Mixcloud Unveils New Web Presence; While the Rest of the Web Continues to Move Towards Short Form Content, Digital Music Platform Bucks the Trend Leading Long Form Audio with 'Mixcloud X'

(M2 PressWIRE Via Acquire Media NewsEdge) London, England -- Mixcloud, the world's leading platform for long form audio, today announces a brand new website, codenamed 'Mixcloud X'. Cementing the on-demand digital music platform's vision to connect listeners to the world's best radio and DJ content in one place, the web platform offers their 10 million monthly users a faster, slicker and more beautiful experience.


Mixcloud X has been redesigned and built from the ground up with key learnings from recent improvements to both the company's iOS and Android apps.

"From the new customisable Profile pages to the colourful new Cloudcast pages, the site has a beautiful new look and feel, developed with a multi screen strategy in mind." - Mixcloud Chief Technology Officer, Mat Clayton Better listening experience A key focus of the Mixcloud X launch is the playback experience, making the service best in class for radio streaming and discovery. The easy to use 'Play Queue' feature allows listeners to line up hours worth of shows in a few clicks, creating their own on-demand personalised station. The persistent player offers an uninterrupted listening experience and easy, quick access to the tracklist and controls.

As a platform for music discovery, similar to a 'Shazam for radio' and DJ sets, Mixcloud does some clever stuff under the hood by analysing every show uploaded to identify and present the tracklist to the listener.

Long form content While the rest of the web continues to move towards short-form content, Mixcloud bucks this trend. The platform boasts over 500,000 content partners with uploads at an average length of over 40 minutes with average listen length of well over 20 minutes.

"One of the core values behind Mixcloud is the power of radio as the best, lean-back audio experience around. Mixcloud rethinks this for an on-demand world." - Mixcloud Cofounder, Nikhil Shah.

Largest catalogue of radio and DJ content Mixcloud hosts the world's largest catalogue of on-demand radio shows and DJ sets - over 3 million shows that range from music to talk radio with strengths in curated music, focused in EDM, hip-hop, jazz, funk and world music.

Top content partners include superstar DJs Diplo, Carl Cox, Jazzy Jeff, Moby, leading festivals Ultra Music Festival, Sonar and Exit, radio stations Capital, Brooklyn Radio and NTS and editorial brands like The Guardian, Dazed Digital and WhoSampled.

Mixcloud is for Brands With the launch of Mixcloud X, the platform will offer newly designed Branded Profiles for Brand Partners. These pages offer brand clients a fully customisable and ad-free page to host their branded audio content. In a world of social sharing and on-demand consumption, content is a growing trend in advertising. Brands are becoming media companies, curating and creating content that their audiences choose to consume. This trend is at the core of Mixcloud's b2b service, helping their clients deliver engaging music and radio content on the platform. Existing Brand Partners include: adidas Originals, Burn, Corona, Malibu, Pioneer DJ Radio, Red Bull, Soho House, Top Man and many more.

Mixcloud is free to use across both web and mobile, and the company has developed a unique brand funded business model based around branded content.

Find out more and listen at https://www.mixcloud.com/ About Mixcloud: Mixcloud is the world's leading platform for on-demand radio with the vision to rethink radio by making it more democratic, social and personal. With the world's largest community of music and radio experts, Mixcloud's content ecosystem of half a million partners includes globally recognised DJs, world class clubs and festivals, leading blogs and magazines and commercial media companies. The digital platform allows listeners to curate their own personalised, social radio experience across web and mobile with discovery and curation are at the heart of the service.

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(c) 2014 M2 COMMUNICATIONS

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