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TMCNet:  Mountain Dew Kickstart Adds New Flavors [Food and Beverage Close - Up]

[January 16, 2014]

Mountain Dew Kickstart Adds New Flavors [Food and Beverage Close - Up]

(Food and Beverage Close - Up Via Acquire Media NewsEdge) Mountain Dew announced that Mtn Dew Kickstart Black Cherry and Mtn Dew Kickstart Limeade fuse the taste of Mountain Dew with five percent real fruit juice, plus electrolytes for taste.


"Mtn Dew Kickstart Black Cherry and Mtn Dew Kickstart Limeade give you just the right amount of kick to get you ready for anything the night brings your way," said Greg Lyons, Vice President of Marketing at Mountain Dew. "Whether it's an epic road trip, a winner- take-all gaming tourney or a standing-room-only concert, Mtn Dew Kickstart packs 16 ounces of energizing refreshment so you and your buddies can start the night right." According to a release, dubbed one of PepsiCo's most successful beverage product launches in the past 10 years, Mtn Dew Kickstart Orange Citrus and Mtn Dew Kickstart Fruit Punch were introduced to offer consumers an entirely new alternative to traditional morning beverages. Retail sales for Mtn Dew Kickstart have already surpassed $150 million since it was introduced in 2013.

More information: www.mountaindew.com ((Comments on this story may be sent to newsdesk@closeupmedia.com)) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved.

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