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TMCNet:  Pandora Announces Chrysler as 25th Automotive Brand Partner

[January 16, 2014]

Pandora Announces Chrysler as 25th Automotive Brand Partner

OAKLAND, Calif. --(Business Wire)--

Pandora (News - Alert) (NYSE: P), the leading internet radio service, today announced the addition of Chrysler as the 25th major automotive brand to join its extensive partner roster. Pandora will be available on the all new 2015MY Chrysler 200, through the vehicle's Uconnect Access Via Mobile service, debuted by Chrysler Group at the 2014 NAIAS in Detroit. Pandora is also available in other vehicles made by brands owned by Chrysler Group, including the 2014 Dodge Durango, 2014 Jeep Cherokee, 2014 Jeep Grand Cherokee, 2014 Jeep Grand Cherokee SRT, 2013 & 2014 Ram 1500 and SRT Viper.

Pandora Chief Marketing Officer, Simon Fleming-Wood, said, "Nearly half of all radio listening takes place in the car and we're honored that Chrysler elected to feature Pandora on the launch of the all new 2015MY Chrysler 200 vehicle. We are excited to welcome new automotive brand patners like Chrysler who make it possible for listeners to enjoy their personalized radio stations while on-the-road and help build our potential audience for advertisers to reach consumers where they are most likely to enjoy radio."


Through the connectivity of a smartphone, Chrysler's Uconnect Access Via Mobile service transfers popular controls of Pandora, like station selection and thumbs feedback, from mobile devices into the Uconnect system's 8.4-inch touchscreen display, so listening to personalized radio in the car is as easy as AM/FM radio. Pandora recently announced more than 4 million unique users have activated the popular personalized radio service through a native automotive integration at the 2014 International CES (News - Alert) in Las Vegas last week.

ABOUT PANDORA

Pandora (NYSE: P) gives people music and comedy they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora®¬†internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people turn on Pandora every month to hear music they love.¬†www.pandora.com


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