|[January 16, 2014]
Eric Z. Sherman Named Vice President, Research, Insights & Analytics for Clear Channel Outdoor - North America
NEW YORK --(Business Wire)--
Channel Outdoor Holdings, Inc. (NYSE: CCO) today announced that Eric
Z. Sherman has been named Vice President of Research, Insights &
Analytics for Clear Channel (News - Alert) Outdoor - North America. Reporting to Walker
Jacobs, Chief Revenue Officer and President of Sales, Sherman will lead
research programs for Clear Channel Outdoor that will further define the
value and return on investment for out-of-home advertising campaigns.
Delivering enhanced measurement and insights to the marketplace is a key
strategy in the company's drive to bring new advertisers and deeper
campaign investments to out-of-home.
Eric Z. Sherman, Vice President, Research, Insights & Analytics, Clear Channel Outdoor - North America (Photo: Business Wire)
In his new role, Sherman will be responsible for providing critical
performance analysis concerning out-of-home media platforms. He will
leverage original brand and campaign studies, ad sales research, media
research, and mobile consumer data in analyses that create new insights.
He will oversee the development of a comprehensive research agenda that
addresses the biggest opportunities in out-of-home that are unlocked by
delivering more meaningful data and insights to advertising clients. In
partnership with the sales and marketing organizations at Clear Channel
Outdoor, Sheran will also develop research programs that are focused on
targeted vertical categories.
"This new appointment signals Clear Channel Outdoor's commitment to
enhancing the services we provide to our advertising clients," said
Suzanne Grimes, President and Chief Operating Officer, Clear Channel
Outdoor - North America. "With connected, mobile consumers spending more
time out-of-home, there are tremendous opportunities for Clear Channel
Outdoor and the entire industry to stake a bigger claim in advertisers'
media investments. We have unique opportunity to solve marketers'
problems by delivering targeted audiences at scale, but we must offer
enhanced insights that demonstrate the true impact of our medium.
Today's marketers can rightfully demand data demonstrating ROI; I am
confident that Eric's expertise will help us exceed their expectations."
Most recently, Sherman was the Senior Director of Research, Brand
Insights, and Digital Strategy at CNBC, where he was responsible for
understanding the characteristics, behaviors, and motivations of the
network's television and digital audiences. As leader of a team of
research and analytics professionals, Sherman quantified the value of
CNBC to advertisers and deployed data and analysis in support of
editorial and strategic decision-making. As the head of CNBC's web
analytics practice, Sherman also measured the performance of all the
network's web and mobile properties.
Previous to his role at CNBC, Sherman advised clients on marketing
strategy and advertising effectiveness in the Strategy & Analysis group
at Digitas (News - Alert) and in the Research group at Millward Brown's Dynamic Logic.
"Under Suzanne Grimes' leadership, the North American arm of Clear
Channel Outdoor has determined a strategy and aligned the resources and
the expertise needed to drive an elevated dialogue about out-of-home
with advertisers and their agencies," said Jacobs. "Eric Sherman's
contributions through data analytics and insights will be instrumental
to helping us demonstrate the measured impact we can have in solving
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc., (NYSE:CCO) is one of the world's
largest outdoor advertising companies, with more than 750,000 displays
in over 40 countries across five continents, including 48 of the 50
largest markets in the United States. Clear Channel Outdoor Holdings
offers many types of displays across its global platform to meet the
advertising needs of its customers. This includes a growing digital
platform that now offers over 1000 digital billboards across 37 U.S.
markets. Clear Channel Outdoor Holdings' International segment operates
in nearly 30 countries across Asia, Australia, Europe and Latin America
in a wide variety of formats.
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