|[January 21, 2014]
Evolve Media Partners with World's Largest Independent Home Design Website, Apartment Therapy
TORONTO --(Business Wire)--
Evolve Media LLC, an integrated digital media company, announced today a
global partnership with Apartment Therapy in Canada, the United Kingdom
and Australia. Inspiring readers to make their homes more organized,
healthy, and beautiful, Apartment Therapy is the trusted home authority
for a new generation. The site's advertising inventory will be
represented by Evolve's TotallyHer division, a leading digital media,
marketing and sales organization dedicated to women and their families.
Apartment Therapy is the world's largest independent home design
website, reaching over 8 million readers each month (Google (News - Alert) Analytics,
January 2013). With the aim to save the world, one room at a time, the
site offers DIY articles, tips, and photo galleries on everything from
pillows to paint and bedrooms to backyards. Readers' homes are often
featured inposts, while the editorial staff provides reviews of stores,
services and new products.
Launched in 2004, Apartment Therapy has cultivated an audience of
engaged, educated and influential readers who heavily interact with the
website via social media shares. The site has proven to be fiercely
popular on Pinterest, having been listed as a Top 20 Pinterest Image
Source (News - Alert).
"About 15 percent of our traffic comes from international English
speaking countries. We are excited about working with TotallyHer to be
able to best serve advertisers in these areas," said Chris Phillips of
Apartment Therapy. "This makes for an exciting partnership for all of
"We are ecstatic to incorporate Apartment Therapy's celebration of the
home into TotallyHer's female and family-focused offering," said Walder
Amaya, SVP of Canadian and International Operations for Evolve Media.
"Based on the site's impressive reach, premium content, and loyal
following, we are certain that this partnership will be beneficial for
both readers and advertisers, alike."
Evolve Media LLC.
Evolve Media is a publisher of leading enthusiast destinations for men
and women. Leveraging proprietary advertising and publishing
technologies, as well as hundreds of talented content professionals,
Evolve Media offers premium and engaging content to its readers, while
offering marketers the tools needed to execute custom, content-led
marketing solutions that reach its audience of over 95 million people
globally each month. The mission is simple; we deliver Content, Context
and Creative at Scale.
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