Bharat Book Bureau: Al Ahram Beverages Co (ABC) in Alcoholic Drinks (Saudi Arabia)
(M2 PressWIRE Via Acquire Media NewsEdge) With Fayrouz, Birell, and Amstel Zero in its portfolio, Al Ahram Beverages (ABC) has a broader range of brands to capitalise on. However, the company failed to keep up marketing investments in line with major competitors such as Feldschlösschen Getränke AG or Aujan Industries and thus lost share during the review period. While ABC aims to become the leading beverage company in its native country Egypt and strengthen its international presence, the company will likely have to invest in more...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Alcoholic Drinks market;
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