|[January 21, 2014]
TBC Corporation Selects Revionics Price and Promotion Optimization
AUSTIN, Texas --(Business Wire)--
Inc., the leading provider of End-to-End
Merchandise Optimization solutions, announced today that they have
entered into a three-year agreement for Revionics®
Price Optimization and Revionics®
Promotion Optimization with TBC
Corporation, one of North America's largest marketers of tires for
the automotive replacement market.
TBC Corporation chose Revionics'
life cycle pricing solutions due in part to their success of
enabling retailers to make better strategic and tactical decisions based
on shopper and competitive analysis and respond quickly to dynamic
marketplace conditions. Leveraging Revionics' advanced analytics and
demand-based science, TBC will have the ability to continue to improve
value-based pricing strategies and promotional offers that appeal to
localized markets while driving increased sales and margins in the
highly ompetitive automotive aftermarket industry.
"To find success in today's price transparent, hyper-competitive world,
retailers need to leverage big data to make data-driven pricing and
promotion decisions that are relevant and compelling to their shoppers,"
Hafner, President and CEO of Revionics. "We are honored to have TBC
as a customer."
Optimization solutions enable retailers to improve profits and competitiveness
through fact-based analysis of customer behavior, incorporating the
"Voice of the Shopper" into a comprehensive set of demand signals that
guide better pricing and promotion decisions which sense and shape
shopper demand at a local level. Key advantages include:
Systematically execute competitive positions and desired price image
Align price strategy with category and financial objectives
Price at a level that exploits local shopper behavior
Execute relevant and profitable promotions
Rapidly fine tune strategies as market conditions change
Measure pricing and promotion effectiveness
About Revionics, Inc.
delivers the industry's most powerful End-to-End
Merchandise Optimization solution, enabling retailers of all sizes
to execute a fact-based Omni-channel merchandising strategy utilizing
the most comprehensive set of shopper demand signals to enhance
financial performance with improved customer satisfaction. Revionics'
solutions leverage advanced predictive analytics and demand-based
science to ensure retailers have the right product, price, promotion,
placement and space allocation for optimal results across all touch
points in the Omni-channel shopping episode - online, in-store, social
and mobile. Offered on a scalable, high performance Cloud-based SaaS (News - Alert)
platform, these solutions future-proof retailers from Big Data/Fast Data
challenges, while providing speed-to-ROI. Over 37,000 retail locations
globally and $150+B in annual revenue across grocery, drug, building
materials, convenience, general merchandise, discount, sporting goods
stores and eCommerce sites optimize with Revionics' solutions. Revionics
has been recognized as a 2012 Deloitte Technology Fast 500™, Red Herring
Top 100 Global, Red Herring Top 100 Americas and JMP Securities' (News - Alert) Hot 100
Software Company. For more information, please visit www.revionics.com.
About TBC Corporation
Headquartered in Palm Beach Gardens, FL, TBC
Corporation (TBC) is one of North America's largest marketers of
automotive replacement tires through a multi-channel strategy. The
Company is a wholesale supplier to independent regional tire retailers
and distributors throughout the U.S., Canada and Mexico. Additionally,
TBC's wholesale group operates Carroll Tire, a regional tire wholesale
distributor servicing independent tire dealers across the United States.
TBC's retail group operates more than 2,700 franchised and
company-operated tire and automotive service centers under the brands
Tire Kingdom®, Merchant's Tire & Auto Centers®, NTB®-National Tire &
Battery®, Big O Tires®, Midas®, and SpeeDee Oil and Lube®.
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