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TMCNet:  More Chinese Firms Focusing on Charity Work

[January 21, 2014]

More Chinese Firms Focusing on Charity Work

(3BL Media Via Acquire Media NewsEdge) SOURCE: Yum! Brands DESCRIPTION:http://Companies in China are focusing more on charity, an undertaking that is considered a crucial part of corporate social responsibility.

Companies in China are focusing more on charity, an undertaking that is considered a crucial part of corporate social responsibility.

That is the message delivered during the China Charity Festival held on Jan 18, as representatives from award-winning companies, including Yum! China, Hengyuanxiang Group, and General Cable, shared their best practices of fulfilling their social responsibility in the past year.


"Social responsibility is very important for the sustainability of a company, and charity is a major part of it," said Long Weili, public affairs director of Yum! China.

Read more: http://bit.ly/LBoj48 *Originally published on China Daily Europe     © Copyright 2014, 3BL Media LLC

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