|[January 22, 2014]
Rakuten LinkShare Reports Double-Digit Growth for 2013 Holiday Season and Unprecedented Rise in Mobile Commerce
NEW YORK --(Business Wire)--
Rakuten LinkShare today announced strong growth in its global
performance marketing network for the 2013 holiday shopping season,
which runs from November 1 through December 31. Along with double-digit
growth for goods purchased on desktops, the company also reported
unprecedented growth in sales of goods transacted through smartphones
Specifically, the performance marketing network's 2013 holiday shopping
season results were as follows:
A 30 percent increase in same store sales in the U.S. year-over-year
(YOY) and a 31 percent increase in same store sales in the U.K. YOY.
Sales transacted on desktops increased by 24 percent YOY in the U.S.
and 10 percent YOY in the U.K.
Sales on mobile devices, which include smartphones and tablets,
increased 68 percent YOY in the U.S. and 52 percent YOY in the U.K.
Tablets accounted for 70 percent of mobile sales in the U.S. and 81
percent of mobile sales in the U.K.
"During the holidays, affiliates help us drive online traffic and sales
for consumers," said Cassie Colletti, director of e-commerce, Lacoste.
"With the continued growth of mobile commerce, we needed the assurance
that transactions on every device would be securely and accurately
attributed. Rakuten LinkShare gave us that peace of mind and enabled us
to reap the benefits of a record-breaking holiday shopping season."
Additionally, several new advertisers joined the Rakuten LinkShare
performance marketing network in the fourth quarter. These include: Shoebuy.com,
Boss and Lacoste
in the U.S., Big
Cup Little Cup Coffee and Crabtree
& Evelyn in the U.K, Lacoste
Canada and Crocs
Australia and Bonds
"On the heels of another successful holiday season, strong
year-over-year growth, and being named the top performance marketing
network for the third consecutive year, we're poised for continued
growth in the coming year," said Yaz Iida, chief executive officer,
Rakuten LinkShare. "We enter 2014 with even higher goals to ensure we're
exceeding the expectations set by our growing network of advertisers and
About Rakuten LinkShare Corporation
Rakuten LinkShare Corporation provides online retailers and other
businesses with expert online marketing services and solutions. Rakuten
LinkShare's cost per action (CPA) affiliate network and lead generation
campaigns can acquire new customers, increase revenue and drive overall
results while achieving target return on ad spend. Rakuten LinkShare
clients are Fortune 500 and other prominent companies doing business
online, including J.C. Penney, 1-800-Flowers.com, American Express (News - Alert), Avon
Products, and The Body Shop. The company was founded in 1996 and is
headquartered in New York City, with offices in San Francisco, Chicago,
Tampa, London, Tokyo, São Paulo, and Sydney. For more information,
please visit www.linkshare.com.
Rakuten LinkShare is part of Rakuten Marketing's integrated marketing
solutions, which include affiliate marketing, retargeting and display,
search marketing, and product and data feeds.
Rakuten, Inc. (JASDAQ: 4755), is one of the world's leading Internet
service companies, providing a variety of consumer- and business-focused
services including e-commerce, e-reading, travel, banking, securities,
credit card, e-money, portal and media, online marketing, logistics and
professional sports. Selected by Forbes as 7th among the World's Most
Innovative Companies of 2012, Rakuten is expanding globally and
currently has operations throughout Asia, Western Europe, and the
Americas. Founded in 1997, Rakuten is headquartered in Tokyo, with over
10,000 employees worldwide. For more information, visit http://global.rakuten.com/corp/.
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