BRIEF: Consultant picked to launch St. Cloud's new brand campaign [St. Cloud Times, Minn. :: ]
(St. Cloud Times (MN) Via Acquire Media NewsEdge) Jan. 23--St. Cloud has selected a consultant to launch the city's new brand.
Agency 128 and Next Communications will work with the Branding Launch Committee to draft the brand launch marketing plan. The committee will be made up from representatives from a number of groups, including the city and Greater St. Cloud Development Corp.
The brand will promote the city as a welcoming place for business and families. The St. Cloud Placemaking Design Master Plan identifies the brand as being "St. Cloud: Greater."
Agency 128 is in St. Cloud and Next Communications is in Minnetonka. The firms have partnered up to work on the launch. The St. Cloud Economic Development Authority Board selected the companies on Tuesday.
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