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TMCNet:  Stand out from the crowd with bespoke service to wow buyers [Grimsby Telegraph (UK)]

[January 24, 2014]

Stand out from the crowd with bespoke service to wow buyers [Grimsby Telegraph (UK)]

(Grimsby Telegraph (UK) Via Acquire Media NewsEdge) AS PART of their continued efforts to enhance their levels of customer service for their clients, Pygott And Crone have unveiled the latest addition to their prop-erty marketing portfolio. Their "Signature" property prestige brand has been approx-imately 12 months in the design and roll-out period, but it has now finally been released to be-nefit those clients who require an alternative marketing strategy for their property. As part of their award- winning exceptional service to the county's most prestigious prop- erties, Pygott And Crone are now able to offer a bespoke ser-vice that includes an innovative digital brochure which they claim "will wow potential buy-ers and provide your property with a level of interest and mar-keting quality unavailable any-where else in the area". Each individual property video can even be accompanied by ad- ditional information about the local area such as schools and local amenities. Vendors can also choose to use a professional film crew with the option of a presenter nar-rating the key features of their property. This professional pro-duction would then be available to their customers to share with friends and family and more im- portantly for Pygott And Crone to showcase properties to po-tential buyers. In addition the video will be available to view on the com- pany's exclusive online TV chan-nel, www.pygott-crone.tv, which will ensure that each "Signature" property will stand out further from the crowd. To complement their marketing, the 'Signature' brand will pro-duce four seasonal high-quality printed glossy magazines show- casing premier properties and also providing interesting life-style editorials. All Pygott And Crone clients will be able log on to a secure area on their new website, which al-lows customers to see all mar-keting activity related to their property. Senior partner Kevin Scrupps says: "It was recognised that we should be able to provide a very individual and bespoke service to those clients who require it.


This objective has really focused the innovation behind 'Signa- ture' which has been rolled out during January. We feel that now is an ideal time to launch this innovative and personal ser-vice." Already recognised as the best estate agent in the Midlands by Cartus, the world's largest glob-al relocation company, Pygott And Crone were also recently awarded the Best Medium Sized Estate Agency in the UK at the prestigious Sunday Times awards in London. Kevin Scrupps said: "2014 is go-ing to be a very exciting year for Pygott And Crone and our cli-ents. We are really looking for-ward to building on our success in 2013 and excited about de-livering a service which truly ex-ceeds our clients' expectations." For further information, please contact the Grimsby branch of Pygott And Crone on 01472 264967.

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